August 30, 2025 08:42 AM

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January 09, 2024 · News

UAE Launches Winter Tourism Campaign Aiming for Record GDP Growth

The UAE has launched its "World's Coolest Winter Campaign," aiming to boost tourism and contribute $123 billion to its GDP by 2031. Last season, it attracted 1.4 million tourists, an 8% increase, and hotel revenues surged 27% in 2023.

by Kathleen Orenza

UAE Launches Winter Tourism Campaign Aiming for Record GDP Growth