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Color Factory Heading To New York City: Why Your Instagram Account Will Thank You For It

Travelers Today       By    MJ De Castro

Updated: Jun 30, 2018 07:37 AM EDT

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Just in time to continue the post-Pride fever, Color Factory is coming to New York City for the first time in August.

The 20,000 square foot pop up exhibit will be located at 251 Spring Street in SoHo. Just like its previous exhibition in San Francisco, California, it will be filled with art installations in bright colors.

What To Expect

The museum will display immersive artwork designed by local artists whose forte is working with vibrant colors. It aims to make its visitors feel happy as they take lots of Instagram photos that will surely get likes.

According to its website, The Color Factory gives collaborative and experimental designs to awaken people to everyday yet amazing presence of color. The new palette that will be in NYC's SoHo area will feature work from many artists and creatives.

The Color Walk

Although the details for this pop up have not been released yet, its visitors will be intrigued on what's to come at the "Color Walk," located in Cooper Hewitt in the Upper East Side.

The colorful walking path gives tribute to all the colors that make the area one of a kind. All 265 colors of the pathway correspond to an encounter by the creative team behind Color Factory while exploring the uppermost part of Manhattan at West 220th Street to Battery Park. The said installation also extends to the garden.

Examples of the colors' inspiration are the bulk butterscotch candy sold in Economy candy that inspired the bright yellow color, Coco Helado's single scoop of ice cream for light orange, and the public park seating at 15th street for lime green.

Color Factory co-founder Jordan Ferney said that it was the concept of seeing color around the city of New York that people initially think of as gray. People look at it differently when they are searching for color. She also mentioned seeing a bright-red striped construction barricade made her gasp.

The first Color Factory exhibit in San Francisco transformed a 12,000-square foot warehouse into a color haven with a 15-site specific and sensory works from artists such as Tom Stayte, Tosha Stimage, Stanton Jones, and Geronimo Balloons.

The artworks allowed its visitors to smell "the perfect Christmas tree," and many other scents in the "scratch-and-sniff" wall. It also had a coloring room equipped with oversize colored pencils which encouraged its visitors to draw on its walls. All installations had a strong appeal for social media and warranted selfies.

Color Factory tickets will be released in the summer. However, people can add their names on the website's waiting list.

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Loved By Guests Awards 2018

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