Subscribe Now

travelers today

Home » News

This New Restaurant By The Cheesecake Factory Serves No Cheesecake At All

Travelers Today       By    MJ De Castro

Updated: Jun 27, 2018 06:58 PM EDT

Text Size: A A A

When people think of Cheesecake factory, sumptuous fettuccini, filling brown bread, and of course, cheesecake immediately comes to mind.

However, the popular food chain is opening a new restaurant where its world-famous desserts are not part of the expansive menu. While Oreo Dream Extreme cheesecake would be absent, the new restaurant will feature many dishes that will make its customers' mouths water just like any cheesecake would.

About The Restaurant

The new restaurant is named Social Monk Asian Kitchen and is described as a fast-casual Asian restaurant that gives off a modern and urban feel.

According to reports, the restaurant has been in development for about a year and a half and will open at the Promenade at Westlake, Thousand Oaks, Los Angeles.

Cheesecake Factory is interested in creating the new concept and thought that Asian food would go well in a fast-casual setting, CEO David Overton said.

The Asian restaurant will feature local dishes from countries such as Malaysia, Thailand, Vietnam, China, Singapore, India, and Indonesia. Although the menu has not been finalized yet, it will have Asian comfort food such as salads, rice bowls, noodles, and curries in lieu of its iconic cakes.

Other Asian Restaurants

This is not the first Asian restaurant of the Calabasas, California-based chain. It already operates the RockSugar Southeast Asian Kitchen, which opened in 2008 and has branches in two locations, namely, LA and Chicago.

Additionally, the restaurant will also serve creative flavors of frozen custard made in the restaurant, beer, and wine. RockSugar and Social Monk will also share the same culinary director, Mohan Ismail.

When asked about the restaurant's weird name, Overton said that they wanted it to be intriguing and at the same time be very approachable and playful.

Cheesecake Factory Sales

Usually located in shopping malls, which are decreasing in the past years, Cheesecake Factory's sales have been affected as it hit a slump in 2017 after 29 quarters of doing well.

Nonetheless, its declining sales are not enough to bring down the restaurant chain famous for the best desserts. The chain is known to be adored by the Kardashians, NBA players, and people all over the world.

With the wide array of things on its menu, turning it into a fast-casual restaurant might dilute its brand name. Furthermore, Overton said that currently, they do not have any plans to create a fast-casual Cheesecake Factory.

With the rise of hundreds of fast-casual Asian restaurants on the market including Pei Wei which has 200 locations in the country, Social Monk, also intended to be a chain restaurant, is expected not to fall behind despite still not having additional locations on the horizon.

Overton claims that the company wants to focus on getting its first location opened and making sure that everything is operating smoothly before scouting for new locations.

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Hotels.com Loved By Guests Awards 2018

Tags
cheesecake factory, restaurant, asian food, Dessert
© 2023 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Most Popular

6 Tips For Traveling With Young Children

6 Tips For Traveling With Young Children

Planning for a trip takes some time, even if it's just you g

How Traveling Can Make You Happy

How Traveling Can Make You Happy

If you have never traveled before but are thinking of doing so then

Scottish Islands: The Best Places to Reside!

Scottish Islands: The Best Places to Reside!

So there are a few islands that can be found off the Sco

How to Plan a Multi-Destination Honeymoon During COVID

How to Plan a Multi-Destination Honeymoon During COVID

You need to know how to plan appropriately and

7 Tips for Amazing Campus Visits

7 Tips for Amazing Campus Visits

A campus visit's significance could not be overstated. After all, fo

4 Tips For Curating The Perfect Gallery Wall

4 Tips For Curating The Perfect Gallery Wall

Having a gallery wall brings plenty of benefits to your

Water Travel Options That Don’t Involve a Cruise

Water Travel Options That Don’t Involve a Cruise

There is something equally relaxing and invigorati

Photo by Erik Odiin on Unsplash

Things That Will Help Cost-Conscious Vacationers Save Money

There are several ways you can significan

Photo by Mikhail Nilov from Pexels

How to Make Vet Visits Affordable in 2022

If the situation is minor, you might be lucky and get away

Photo by Tim Samuel from Pexels

Know Your Florida Driving Rules

There is so much to do in the region, but we want to focus on some of

Photo by Ging Ang from Pexels

Holidaying in your own Country: Try these Fun Trips!

Many countries are opening their borders, but if

Photo by Jessica Lewis Creative from Pexels

The Best Tech Tools for Expats

Here’s a quick look at most versatile tech tools for expats on the m

Photo by Tobi from Pexels

How to Turn a Road Trip Into A Luxury Adventure

But a road trip doesn’t have to mean living on the

Australian Citizenship Test: Everything You Need to Know

Australian Citizenship Test: Everything You Need to Know

Do you want to become a citizen of Australia

Hair transplant Istanbul: Why is it so popular?

Hair Transplant Istanbul: Why is it so Popular?

Getting a hair transplant in Istanbul is affordable i

What’s Going on with Rental Cars Right Now?

What’s Going on with Rental Cars Right Now?

They are incredibly expensive, and they’re also in sh

Role of Professional companies in International Trade

Role of Professional companies in International Trade

International trade holds great importance in a

The 5 Best Wines from Germany

The 5 Best Wines from Germany

Riesling is Germany’s best-known wine, but the country makes other fi

Here's Why You Should Go Camping On Weekends

Here's Why You Should Go Camping On Weekends

There is nothing like the great outdoors –– nature

The Best Tote Bags To Travel With in 2022

The Best Tote Bags To Travel With in 2022

Who knew you could pack your entire life away into one litt

7 Captivating Attractions for Kids in San Diego

7 Captivating Attractions for Kids in San Diego

San Diego is a magnificent place, and it would not be

travelers today

© 2023 TRAVELERS TODAY All rights reserved.

Subscribe to our newsletter
Real Time Analytics