Restaurants are always on the lookout to make a pleasing image on social media. However, This Boston Steakhouse has transcended on a whole new level with their "Instagram Table."
Boston Chops Downtown Crossing just unveiled the new star of their restaurant — a $10,000 custom table, which the owners call "the first and only Instagram table in the country."
This idea came to life when restaurateurs Brian Piccini and Chris Coombs sought out the advice of social media influencers, professional photographers, and even architects to make this one of a kind furniture that makes taking quality photos effortless.
"Social media is a big part of the dining scene today and we didn't have to think about it when we opened Boston Chops South End five years ago," Coombs said in a release.
"It is a great marketing tool for people to see our food, décor, and cocktails and hopefully entice them to check it out for themselves," Coombs told Northshore Magazine.
He also added that it is important for people to see beautiful photos of their restaurant when it is posted by influencers on their social media accounts.
The "Instagram table" features moveable arm lights, adjustable color temperature, and light intensity. It can even be controlled by a mobile app. To use the table, you have to request a reservation from the restaurant.
The new restaurant is located in what used to be an 1890 Old Colony Trust Bank at 52 Temple Place and spans two floors. The design inspiration radiates a sexy and grand urban vibe with its floor-to-ceiling marble walls, steel lamps, leather seats, and hardwood and marble floors.
To add to the hype, the Boston restaurant also has 'Instagrammable' art, design, and background walls in their restaurant specifically made for customers who want to put their experience on social media.
If their unique table does not make you excited, their food will definitely do the trick.
Boston Chops menu comprises of an impressive seafood raw bar, a "poutine-style" twice baked loaded potato, unexpected items such as pork belly mac and cheese and oxtail croquettes, and of course, steakhouse classics which include a 20 oz. Chateaubriand, 18 oz. Prime bone-in ribeye. The restaurant also has a lunch menu.
This restaurant is the sequel to the famous and acclaimed Boston Chops which opened in 2013. The first restaurant has earned several awards including Food & Wine magazine's 'Best new Steakhouse," as well as a Wine Spectator Award of Excellence.