The "Visit Nepal-Europe 2017" is more than just the Nepal Tourism Board's (NTB) 18th anniversary, but also an endeavor to further its interest to expand its tourism from Europe. The promotional campaign would help improve Nepal's by almost double the percentage of visitors it received in 2016 and according to its CEO, the campaign could lay the foundation of its 2018 international campaign.

According to the Kathmandu Post, citing the statement of NTB CEO Deepak Raj Joshi, European countries including Russia, Switzerland, Spain and Denmark are great supporters of Nepal's tourism industry. Joshi said the program should help increase European awareness of Nepal tourism to bring in more tourists from Europe. He has also acknowledged the help of social media awareness and the Internet by using hashtags such as "#NepalNOW."

Nepal's tourism has suffered immensely after the Gorkha earthquake of 2015. According to NTB Honorary Public Relations Representative in Ireland Deepesh Man Shakya the NTB plans to unveil tourism promotion programs for 2017 in Ireland, UK, Switzerland, Russia, Belgium, the Netherlands, Spain and Denmark.

According to My Republica, Nepal Minister for Culture, Tourism and Civil Aviation Jeevan Bahadur Shahi and NTB Chairman and Nepal Ministry of Culture, Tourism and Civil Aviation Secretary Shankhar Prasad Adhikari were personally present during a Kathmandu function last weekend to celebrate the NTB's 18th anniversary.

The news website also said that tourism promotion in Europe would comprise of promoting tours in Nepali restaurants, celebrating a "Nepal Day"," Buddha Jayanti" and "Everest Day" celebrations and even using Nepali in Europe to help promote Nepal as a travel spot for Europeans -- possibly through the use of network marketing strategies or online social media advertisements.

Shakya said the NTB will work closely with its Nepali embassies and organizations inside targeted European countries to develop further the "Visit Nepal - Europe 2017" campaign further. If successful, the program's results could prove the foundation of a 2018 global Nepalese tourism project.