Dragonair has recently rebranded as Cathay Dragon on Monday, November 21. The two airlines combine their expertise and influence to provide an "enhanced travel experience" for their customers, and will remain to operate under their own licenses and function as separate airlines.
"We are excited about the future of the airline and the fresh opportunities that our re-branding brings. Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry," Cathay Dragon Chief Executive Officer Algernon Yau said in Voyager's World.
The goal of this partnership is to take advantage of Cathay Pacific's high international brand recognition and connects it with Cathay Dragon's integration to Mainland China. This will introduce both airlines to different and wider set of people.
Foreign travelers who are boarding the internationally recognized brand of Cathay Pacific can be presented to different destinations of Mainland China by the help of Cathay Dragon. On the other hand, Cathay Dragon will be open to cater for international tourists who trusted the Cathay Pacific brand.
"We are very proud of what we have achieved together. Cathay Dragon is a brand that will be recognisably part of the Cathay Pacific Group for our customers from different parts of the world. The rebranding will enable us to capture the fast-growing passenger flows across the two carriers by creating a more seamless travel experience," Cathay Pacific's Chief Executive Ivan Chu said in Cathay Dragon's website.
The launch event was held at the Hong Kong International Airport where Cathay Dragon pilots, crew and staff are joined with some of the airlines' customers. Passengers that day got to meet local celebrity Nicholas Tse and were given treats from Chef Nic's Cookie Cha Chaan Teng.
Passengers of the rebranded airline will still enjoy the same amenities Dragonair provided before. In addition to that, they can also join the Marco Polo Club offered by Cathay Pacific.