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Mile-High Flirting: Virgin America Introduces In-flight Dating Service

Travelers Today       By    Katie McFadden

Updated: Apr 25, 2013 09:52 AM EDT

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Mile-high flirting is coming to Virgin America flights. The airline has launched a new service that makes meeting and flirting with people easier.

The airline is using a new feature which allows passengers to send a drink, a meal or a snack to another passenger that catches their eye. With the system, passengers can locate another passenger of Virgin's digital seat map, browse a menu and have a special item sent to a special someone.

Virgin calls the amenity "seat-to-seat delivery," which they describe saying "Treat a travel companion or break the ice by sending a drink, meal, or snack to another seat with our RedTM touch screen entertainment system. Just browse our in-flight menus, select who's having one on you, make your order, and we'll deliver it directly to your guest of choice."

The system even allows passengers to send a follow-up text message.

The airline initially launched the service on Los Angeles to Las Vegas flights but it is not available on all of its U.S. flights.

Virgin CEO Sir Richard Branson introduces the new service in a video. He says that the chances of forming a connection and deplaning with a new companion are at least 50 percent.

Some who responded to the video don't think it's such a great idea.

"Because hitting on people in an enclosed space where nobody can possibly leave if they're made to feel uncomfortable for several hours is obviously a really good idea...," YouTube user StripeyType said.

Virgin isn't the only airline that's connecting passengers. Last year, KLM Royal Dutch Airlines introduced a "meet and seat" service which allows passengers to link their Facebook and LinkedIn profile to check-in information, which allows passengers to find new friends, romantic interests or even business connections on board.

Malaysia Airlines is also using Facebook to allow passengers to see if a friend is taking a same flight or visiting a destination at the same time.

Love at the airport is becoming a trend now. A new website, MeetattheAirport.com is a dating site that allows people to connect while waiting for flights.

"MeetAtTheAirport.com allows solo travelers to arrange meet-ups with strangers - for coffee, drinks, or just conversation. The website has just soared to the 80,000-member mark," a press release for the site read.

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Hotels.com Loved By Guests Awards 2018

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