The aviation industry has been suffering losses in the past few months. Obviously, the heightened safety protocols have affected people's decision to fly. The pandemic may have delayed some travel plans, but your sales or brand can continue to be profitable even if it is in the travel industry. If you haven't heard about travel influencers, they can increase the company's sales in unimaginable ways!
If your business belongs to the travel industry, see how the travel influencers can help boost your campaign. You would be surprised how they will do it - even without the need to board a plane!
1. Experience
Travel influencers have a lot of experience when it comes to traveling. They know where your brand, products, or services can be related to, based on their travel adventures. These experiences can be a source of creativity for these influencers. Traveling would usually require them to make their own research about the country, including top destinations, culture, experiences, food, and a whole lot more. This gained knowledge can be applied to how they can fit it into their social media profiles, making product promotions seem natural. People would now prefer getting products and services based on what influencers really use, compared to actors who might be 'acting their way' to promote a brand.
2. Stock photos
When influencers travel another country or city, they would usually document it with lots of photos and videos. Having a lot of photos and videos can make it feel like they are traveling, even if they are just staying at home. Other influencers may also edit these stock photos to fit the requirement of the brand, making the collaboration look more natural. Exceeding the limits on what they can do to these photos where it can be their background, that can make traveling look exciting once again!
3. Creativity
It is no doubt that a lot of influencers are truly creative in creating content. They need to attract more followers as much as possible to lead the competition in today's market. A travel influencer's creativity can create unimaginable campaigns, to the point that they can make it look like they are traveling - when it is only a throwback photo. Being creative is not limited to travel influencers, but applies to most influencers as well.
4. Wider reaching
Since travel influencers visit different countries and cities, they can reach more social media users that are outside their home country. For example, if the travel influencer is known to love Japan, his or her social media feed would have more Japanese-related content. It will result in some Japanese users appreciating the account and follow it eventually.
Intellifluence has a combined audience of more than 229 million people (and it's growing every day!) from their portfolio of travel influencers alone. A single campaign can instantly increase the brand's awareness, boost sales, and reach a wider audience - even when most people are afraid of flying or restricted by the government. Let the creative minds of Intellifluence's travel influencers do the job for you, without the need to create a very expensive marketing campaign.
