Need notes on product promotion? Ras Al Khaimah Tourism Development Authority is raising marketing efforts to greater heights with its new scheme.

Through a set of augmented reality goggles, sports junkies can how fly down the longest zipline in the world, found in United Arab Emirates, in central London, just across the river from the Houses of Parliament.

About The Zipline

Located on top of Ras Al Khaimah, the tallest mountain in UAE, Jebel Jais Flight was recently named as the longest zipline in the world. According to its website, the adventure lets adrenaline junkies travel at up to 75 mph to 93 mph at the height of 1,680 meters above sea level.

Now, the iconic zipline in the Middle East has partnered with Zip Now to give thrill seekers a taste of adventure that awaits them in United Arab Emirates.

According to its website, after kitting up, adventurers need to climb the 35-meter tower in the south of the city's Archbishop Park, with stunning views of the city's most famous locations including London Eye and River Thames.

After they are strapped in, they will walk a few steps to launch themselves from the tower at an incredible speed of 31 mph.

In the second time around, people will experience a completely different environment as they wear the augmented reality goggles, which instantly transports them to the picturesque camel-colored mountain in Ras Al Khaimah. As people step off the tower, they feel as if they are flying through the desert, instead of London.

The 225 meter zipline in the European city is only a fraction of the magnificent 1.7-mile version in the Arab country. However, it is still a great way to have an experience of the adrenaline before heading over to Jebel Jais.

Tourism Efforts

Ras Al Khaimah is making efforts to promote itself as a unique adventure destination for people who are seeking a thrill.

CEO of Ras Al Khaimah Tourism Development Authority Haitham Mattar said that with leading experiences such as the longest zipline in the planet, they are transforming Ras Al Khaimah from an undiscovered emirate to one that is beaming with adventures by making the mountain range accessible to people.

He added that the Jebel Jais Flight London is giving people a distinct perspective of riding the record-setting attraction thousands of miles away in the heart of the city.

Zip Now has operated way back in 2017, but it has changed its named from Zip World London to its name today.