Subscribe Now

travelers today

Home » News

Restaurant In China Goes Bankrupt 2 Weeks After All-You-Can-Eat Promo

Travelers Today       By    MJ De Castro

Updated: Jun 21, 2018 07:23 AM EDT

Text Size: A A A

A hotpot restaurant located in Chengdu, Sichuan province, China closed its doors permanently after offering an all-you-can-eat buffet for its customers for only $19.

Hotpot restaurants are popular in Chengdu and are a must-try when visiting Sichuan. To stand out from its competition, Jiamener initiated a promotional stunt that became widely popular in June.

The promotional scheme urged the customers to buy a membership card in order to have unlimited food over the course of one month. However, only two weeks after it started offering the card, the Chinese restaurant's stunt proved to be a catastrophe.

Why The Restaurant Failed

According to South China Morning Post, the Chinese restaurant was left with $78,000 in debt. After offering unlimited food for such a low amount, people began flooding the restaurant to take advantage of its buffet. Customers would start to line up at 8 a.m. and the last customer would not leave until midnight.

ABC Australia added that some customers who bought the membership card shared it with their friends and family which contributed to the increased amount of meals consumed in a single purchase.

According to Chengdu Economic Daily, one of the owners said that they knew they would be losing money. However, they wanted to get more loyal customers through their promotion.

The closing of the restaurant has served as a lesson to the owners in terms of position in dealings. They initially thought that the success they had hoped for would help them build better relationships with their business partners and help them get discounts in the future.

In the two weeks that they offered all-you-can-eat buffet, they had over 500 customers each day with lines that would stretch around the street corner. Sui Jie, one of the owners, said he only slept two to three hours each night and restaurant staff were prompted to work for more than 10 hours per day.

Jakarta Post reported that Jiamener paid other restaurants to accommodate their customers to divert the extreme flow of their clients.

Furthermore, news of the restaurant's bankruptcy became viral on China's social media.

"The owner gets himself out of business," said Shao Xingfeng, a user from Weibo.

"This [restaurant owner] is really careless, didn't think through," another user, Si Yan Du Bu, added.

Su opened the restaurant with his college friend Wang Mengfan last December and admitted that aside from the customers' uncivilized behavior, they had problems with poor management as well.

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Hotels.com Loved By Guests Awards 2018

Tags
china, restaurant, Bankruptcy
© 2022 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Most Popular

How to Make an Old Car Feel Like New Again

How to Make an Old Car Feel Like New Again

Those who enjoy long road trips put a lot of stock in the

6 Tips for Planning the Perfect African Safari Trip

6 Tips for Planning the Perfect African Safari Trip

For the perfect safari trip, plan in advance, pac

Must-See Places That Makes US a Tourist Paradise

Must-See Places That Makes US a Tourist Paradise

The United States of America is a popular tourist de

Breathtaking Places to Travel Before you Die

Breathtaking Places to Travel Before you Die

A life well-traveled is a life well-lived, for memories

13 Ancient Egyptian Symbols and Their Meanings

13 Ancient Egyptian Symbols and Their Meanings

There are various historically significant Egyptian sy

Air Travel Tips for the Self Employed

Air Travel Tips for the Self Employed

2020 was the year that the COVI-19 pandemic impacted the world'

Common Travel Document Mistakes and How To Avoid Them

Common Travel Document Mistakes and How To Avoid Them

Traveling is fun, but not when your documents a

Supplements for Vegan Moms Who Love to Travel

Supplements for Vegan Moms Who Love to Travel

It's probably safe to say that we all want to stay safe

6 Things to Do in Pigeon Forge

6 Things to Do in Pigeon Forge

Who doesn't enjoy trekking through lush green forests, inhaling fresh

Six Exotic American Family Vacation Destinations

Six Exotic American Family Vacation Destinations

America has so much to offer in terms of travel dest

How to Apply for a Canadian Tourist Visa

How to Apply for a Canadian Tourist Visa

Canada’s borders are expected to open on May 21! Find out

How To Help Your Dog Overcome Fear Of Flying

How To Help Your Dog Overcome Fear Of Flying

Travelling with your dog not only strengthens the trust

The 5 Safest Cars to Take Across the Country

The 5 Safest Cars to Take Across the Country

These days, the only traveling we can look forward to is

The 6 Best Places to Travel on a Motorcycle

The 6 Best Places to Travel on a Motorcycle

Motorcycles, while fun and exhilarating to ride, are noto

Why You Should Get Travel Insurance Before Your Next Vacation

Why You Should Get Travel Insurance Before Your Next Vacation

Taking a break from your day-to-day lif

How to Travel while Practicing Social Distancing

How to Travel while Practicing Social Distancing

Chances are you’ve been affected by the COVID-19 p

Will I need an approved ETIAS to travel to France?

Will I need an approved ETIAS to travel to France?

France is known for its beautiful culture and natu

8 Tips to Stay Healthy While Traveling

8 Tips to Stay Healthy While Traveling

Studies show that travel can improve our health. These benefit

A Guide to Packing Fashionably in One Suitcase

A Guide to Packing Fashionably in One Suitcase

One of the biggest problems with vacations and traveli

9 Offline Games To Play During Long Flights

9 Offline Games To Play During Long Flights

Long flights can be boring in most cases, but we know the

Why You Should Head to the U.S. East Coast

Why You Should Head to the U.S. East Coast

From coast to coast America has incredible towns and beaut

Best Places to Visit in Denver While Driving Around

Best Places to Visit in Denver While Driving Around

Denver's outdoorsy vibe is best experienced on a

Top Tourist Attractions in Seattle: Parking Options

Top Tourist Attractions in Seattle: Parking Options

From its breathtaking natural attractions to the

travelers today

© 2022 TRAVELERS TODAY All rights reserved.

Subscribe to our newsletter
Real Time Analytics