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Levis Jeans 501 Of Levi's CEO: Unwashed For A Year, Encourages “Real Denim” Wearers To Do The Same [VIDEO]
Levis Jeans 501 of Levi's CEO has reportedly been unwashed for over a year now. Levi's CEO Chip Bergh boasted of this unusual bit of “green” habit of his at Fortune magazine's Brainstorm Green conference on Monday. The unwashed, dark denim Levis Jeans 501 of Levi's CEO Bergh was worn by the speaker during the surprising announcement.
