The Winning New Face Of JD Sports May Not Be What They Were Expecting: Meet Rake Ali!

What do you do if you're a sports company looking for a new brand 'face'? You reach out to social media, hold a competition and if all's right with the world, then you'll have a trendy new brand icon with a cool polo top, skinny jeans and a Shoreditch haircut, right? Ummm...well...

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