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Qantas Airline Encourages Passengers to Turn Sick Bags Into Art As Part of New Social Media Campaign

Travelers Today       By    Katie McFadden

Updated: May 06, 2014 08:43 PM EDT

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The last thing someone thinks about when they grab a sick bag on a flight is the potential of turning it into a piece of art. However Australian airline, Qantas wants customers to use it for that exact purpose as part of a new social media campaign.

Qantas is urging passengers to get creative on flights by drawing on the vomit bags found in their seat pockets. After they create their masterpiece, they can share a photo of it on social media sites and use the hashtag #qantasblankcanvas.

Qantas will post the best entries to its Instagram account throughout the month of May. Winners will receive a double Qantas Club pass which gives passengers entry into a Qantas airport lounge and they'll also get priority check-in and extra baggage allowance, the Telegraph reports.

If passengers don't want to use the blank canvas of a sick bag, they can also draw on napkins and boarding passes.

The contest was inspired by a passenger named Gemme O'Brien who started drawing on the sick bag during a flight from Sydney to Wellington. Her artwork impressed Qantas staff and she has since created several pieces for the airline.

According to Jo Boundy, the head of digital media and entertainment for Qantas the campaign is meant to inspire passengers to also get in touch with their creative side during flights.

"From boarding passes to in-flight bags, napkins to luggage tags, we have a number of perfect blank canvases for passengers to create their own in-flight art," Boundy said according to Telegraph. "This campaign encourages our customers to get creative at 30,000 feet and will showcase their inspiring works through social media to a global audience."

The winners will be revealed each Friday in May, including May 9, 16,23 and 30.
The airsickness bag has been around since it was invented by Gilmore Schjeldahl for Northwest Orient Airlines in 1949. Some airlines have used the bag as a way to advertise. There is even an Air Sickness Bag Virtual Museum which includes 2,297 bags collected by Steven J. Silberberg. It can be found on www.airsicknessbags.com

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Hotels.com Loved By Guests Awards 2018

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