#thisiswholesome campaign for Nabisco's Honey Maid Graham Crackers is currently trending on Facebook, more so after the company released a second video as a response to the backlash to their pro-family. The #thisiswholesome campaign response to the backlash? A video about love and loved ones.

The #thisiswholesome campaign response video from Honey Maid for its haters is now causing another stir on the internet. The new #thisiswholesome campaign response video was made to address backlash from right-wing, conservative and anti-gay groups who are against Nabisco's 30-second "This is Wholesome" commercial below.

In the #thisiswholesome commercial, bi-racial and gay families are happily functioning like any other conventional family and eating Honey Maid snacks. Of course, it's not long before the "This is Wholesome"(#thisiswholesome) Nabisco ad for Honey Maid and Teddy Grahams was lashed by anti-gay groups.

In response, the company fought back the negativity with a video named "Love."

 The #thisiswholesome campaign hashtag is now famously used to link to the Honey Maid conversation. Thousands have also "liked" their post on Facebook:

 

Post by Honey Maid.

Many are overwhelmed with the message from the company. A comment reads:

"Your new ad campaign is brilliant and beautiful. Saw it a month ago or so on local TV and was absolutely awe struck by it. Very beautiful ad. Kudos to you! ... I'm off to buy some grahams now and I don't even eat them!"

Even though Honey Maid's #thisiswholesome campaign didn't please everyone, positive comments have outnumbered the angry ones ten to one, as can be seen in the #thisiswholesome campaign response video above.

Honey Maid has posted another status in order to reach out to their customers in efforts of spreading the social conversation.

 

Post by Honey Maid.

#thisiswholesome campaign is a new feat for advertising at it shows another brand committing to a more diverse approach to advertising and corporate identity.