The Dallas Safari Club has decided to pursue its auction of an endangered black rhino, one of only 5500 left in the world, despite receiving death threats from animal lovers, but club director says that it will actually "help save them".

The Dallas Safari Club, from Texas will be holding its annual convention this weekend, where they are still planning to offer a black rhino hunting experience, despite the animals being desperately endangered with only 5500 left in the world.  The decision to go ahead, despite public outrage, will net the club around $28,000.

"This is the ultimate in sport hunting as it is extremely challenging because the Black Rhino has very acute senses and is notoriously aggressive," says the auction catalogue, going on to say that "It's very likely the hunter will become the hunted!" 

Despite planned public protests, club owner Ben Carter is sure the black rhino hunt will actually help save the endangered species; "By removing counterproductive individuals from a herd, rhino populations can actually grow." The group claim that all proceeds, of the they're expecting around $2 million to be raised, will go toward the Conservation Fund for Namibia's Black Rhino. 

Animal rights groups are understandably sceptical; if these people are multimillionaires, why not just donate the money directly instead of killing a black rhino?

Wayne Pacelle, president of the Humane Society of the USA disagrees with the catalogue's assertion of the ferociousness of the black rhinos.  "Shooting a rhino is about as difficult as shooting a tank, in terms of sportsmanship, it's totally lacking."

It seems a complicated issue, for sure.  Who do you think is right, in this case?