The UK celebrates World Book Day on March 7th to promote reading to kids. On the day millions of book vouchers are given out as well free books for kids to celebrate reading.

In commemoration Sainsbury did a study to see how many parents are reading to their kids. They found that parents are still finding time to read to their children, despite their busy lives and distractions.

"To mark World Book Day today, high street supermarket Sainsbury's surveyed 2,000 parents and found that 71 per cent - 10 million families - make time to read regularly to their children," reported The Telegraph.

World Book Day is a celebration of authors, illustrators, books and reading. reported that it is "the biggest celebration of its kind, designated by UNESCO as a worldwide celebration of books and reading, and marked in over 100 countries all over the world."

It's the 16th year of World Book Day. "The main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own. That's why we will be sending schools (including those nurseries and secondary schools that have specially registered to participate), packs of Book Tokens and age-ranged World Book Day Resource Packs (age-ranged into Nursery/Pre-School, Primary and Secondary) full of ideas and activities, display material and more information about how to get involved in World Book Day," reported

National Book Tokens Ltd, publishers and booksellers have provided millions of book vouchers to children and young people. Kids can take their voucher to a bookseller and pick up one of eight different books or get £1 off any book or audio that costs over £2.99.

It's all about getting kids closer to the books and authors they already love, and letting them discover more books and authors they'll love every bit as much in the future.

The Telegraph found that the findings of the Sainsbury study were positive and that 67 percent of children are encouraged to read up on their favorite books during long car journeys.

 "I cannot express how important reading to your children is," says Emma Kenny, a child psychologist to The Telegraph. "The book world is a world of make believe, which invites the imagination to embark on creative and magical journeys."