The modest fashion market in the United States is on a notable growth trajectory, with projections indicating a compound annual growth rate (CAGR) of 5% from 2024 to 2031. This trend reflects the increasing demand for modest clothing, driven by a diverse consumer base that values inclusivity, discretion, and personal style preferences.

The rise in popularity of modest fashion is evident in the growing number of American retailers and brands embracing this market. Many department stores have introduced modest fashion lines, recognizing the significant consumer demand for clothing that balances style and modesty. This shift aligns with broader societal trends toward inclusivity and representation in fashion.

Cultural empowerment and representation play a crucial role in this market expansion. Brands that prioritize inclusivity and offer a wide range of modest clothing options resonate well with consumers seeking to express their identities in a more authentic way. Many women embrace the idea that their value transcends their physical appearance, expressing that by choosing modest fashion, they compel others to appreciate their inner qualities and character. This perspective aligns with the growing movement toward inclusivity and personal authenticity in the fashion industry.

The presence of social media influencers and fashion bloggers promoting modest styles has further increased the visibility and acceptance of modest fashion in the mainstream market.

Additionally, the convenience of online shopping makes modest fashion more accessible to a wider audience. The rise in e-commerce platforms specializing in modest clothing contributes to market growth, offering consumers a diverse array of stylish yet modest apparel. This trend is expected to continue as more brands and retailers recognize the potential of the modest fashion market.

Perfect for Travel

QYNDA Activewear stands out as a top choice for travel, offering supreme comfort with its lightweight, cozy, and breathable design. Customers particularly love traveling with QYNDA because it effortlessly combines modest style and superior comfort.

Popular travel items for customers include the FUNUQ + JOG set, the versatile COOLDOWN coat paired with LADINA or THABYA leggings, the MAK light parka, and the FLY jacket. These pieces ensure travelers stay comfortable and stylish on the go, embodying QYNDA's commitment to providing high-performance and modest activewear for every occasion.

Impact of Global Economic Conditions

Economic challenges, such as those brought on by the COVID-19 pandemic, influenced fashion trends, including modest fashion. The focus on comfortable and practical clothing has intensified, making modest fashion more appealing for its functionality, adaptability, comfort, and versatility. As people continue to navigate economic uncertainties in 2024, the demand for versatile and durable clothing options continues to increase.

QYNDA, an athletic brand founded by Abdulaziz AlNajem, beautifully exemplifies this trend. Recognizing the gap in the market for modest activewear, QYNDA combines performance, comfort, and style to meet the needs of modest athletes and newly modest-conscious athletes. AlNajem was inspired to address the challenges that many women face in finding activewear that aligns with their values without compromising on functionality.

"We founded QYNDA to provide activewear that meets the needs of women seeking both performance and modesty," AlNajem explains.

QYNDA distinguishes itself in the activewear landscape by meeting the specific requirements of modest athletes. AlNajem envisioned a brand that balances style and performance while promoting inclusivity. The mottos Shape Your Limits and Beauty in Modesty embody QYNDA's mission to empower athletes to honor their values while maintaining high-performance standards.

"QYNDA is dedicated to expanding the possibilities of modest activewear, combining innovative materials with traditional principles to offer unmatched comfort and style," AlNajem says.

By prioritizing cutting-edge materials and precise design, QYNDA ensures its products appeal to a broad audience, fostering inclusivity within the sports sector. The incorporation of brrr° cooling fabric and strategic mesh for enhanced airflow are just a few examples of how QYNDA merges performance with modesty.

"Brrr° cooling fabric uses cooling minerals, active wicking, and rapid drying to keep wearers cool and dry. We use this fabric to enhance performance and comfort in their activewear, ensuring no compromise on quality. Additionally, we incorporate hidden mesh compartments to allow more airflow and cool the body," AlNajem says.

Defining Modesty in Activewear

One of the biggest challenges QYNDA faced, according to AlNajem, was defining modesty, which lacks a universal standard and varies based on individual reasons for dressing modestly. This complexity required innovative solutions in the design process.

"Defining modesty is complex, because it means different things to different people. For one person, it might be about ensuring full coverage, like long sleeves and high necklines, while for another it might focus on a looser fit that doesn't fully describe the wearer's shape," AlNajem explains.

Additionally, QYNDA emphasizes sustainability in its production processes by using recycled materials and creating reusable, durable shopping bags that double as gym bags. This commitment to sustainability aligns with the broader trend in the modest fashion industry towards ethical and environmentally conscious practices.

QYNDA's journey illustrates how the brand navigates the complexities of defining modesty in activewear while addressing the practical needs of its customers. By focusing on innovation, sustainability, and inclusivity, the brand is setting a new standard in the activewear industry, proving that modesty and high performance can coexist harmoniously.


CEO and Founder of QYNDA, Abdulaziz AlNajem, is a mechanical engineer trained at the University of Portsmouth and further educated in leadership at Cornell University. Recognizing the widespread need for inclusive options, QYNDA caters to individuals from various cultural backgrounds and personal preferences. Whether seeking comfort, sun protection, or simply embracing a modest style, athletes find solace in QYNDA's offerings. Learn more and shop at