Subscribe Now

travelers today

Home » News

Travel Local: How Vacation Rental Homes are Overtaking the Shifting Accomodation Market

Travelers Today       By    Ernest Hamilton

Updated: Sep 29, 2020 10:56 AM EDT

Text Size: A A A

Travel Local: How Vacation Rental Homes are Overtaking the Shifting Accomodation Market

(Photo: Travel Local: How Vacation Rental Homes are Overtaking the Shifting Accomodation Market)

Travel has changed significantly in 2020, there's no denying. Some subsets of the industry are flourishing while others whither on the vine. It's no mystery as to why, but some of the details of the how are starting to become more clear as we head into the fall and winter seasons.

Back in March 2020 when the United States first began locking down, a lot of companies did research into the topic of how the Travel industry might be affected in broad strokes. Looking at both angles, some studied the way international travel restrictions affected the spread of viruses, while others studied the effects travel restrictions would have on the industry itself

Around the same time we were contacted by Twiddy, a vacation rentals company on the Outer Banks of North Carolina who had conducted a large-scale survey of Americans to assess how the shifting public mindset might affect the way people choose where, and how, they vacation over the summer. 

They shared their data, showing interesting if not somewhat predictable results, including:

  • 36% of people saying they would stay in their own state, and only 7% saying they would see other parts of the world given the opportunity

  • 71% of people were sure they would only travel by car for their summer vacation

  • Road trips at the time were the top choice for type of travel, followed closely by beach vacations

  • Hotels still outpaced vacation rental homes as the top choice for where to stay

We caught up with the Director of Marketing at Twiddy & Company, Shelley Tolbert, to check in on the state of things after what has to have been a crazy summer. Here are some highlights from our conversation that help illuminate the current state of the American traveler's mindset.

Q: When asked what affect the lockdown had on their business Shelley replied:

A: "Well we're on the Outer Banks, which is a set of barrier islands off of the Atlantic coast, south of NYC. We had a full lockdown for an extended period which bled into our early high season bookings, but when the lockdown was removed we found ourselves in one of the least affected parts of the country (with respect to virus cases), and the bookings started pouring in like crazy."

Q: Did you find your demographics shifting significantly when bookings reopened?

A: "While there may have been some shifts, in that we often attract vacationers from the midwest and inland southern states who want ocean views, and actually a fair amount of families from Canada, most of our bookings have been and remain visitors who choose to drive to the Outer Banks, so that hasn't shifted a lot."

Q: Do you think the summer of 2020 has been a net negative or net positive for the specific industry of vacation home rentals, in comparison to, say, hotels?

A: "I think we've benefitted from the fact that we and our guests can control their environment more completely in a vacation home, as opposed to a Hotel. I think initially, as our survey showed, people had a lot of faith in large hotel chains maintaining particularly high standards for cleanliness, but as time has moved forward people have lost a little bit of that faith, and want to take things back under their own control, so it's been a net positive for our subsection of the industry."

"Beyond that, the kind of vacation homes we rent are usually multi-family, large homes with room for Grandma, Grandpa, and all of the grandkids, so again, we kind of already catered to the demographic of people who want to choose exactly who they want under the same roof with them on vacation, and that's been a large reason people have chosen rental homes over other accommodation types this year."

Q: Do you think there might be long term residual effects from the shift in travel behaviour we've encountered in 2020?

A: "It's hard to tell - maybe the world will be thirsty for international travel when borders start opening, or maybe the mindset of staying close to home will linger for an extended period. We're already seeing advance booking numbers for 2021 outpacing any previous year, and so there will at least be a medium-term effect. As for the long term, it's a guessing game, we're just happy to be able to introduce so many new people to the beauty of the Outer Banks, and we hope they keep coming back!" 

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Hotels.com Loved By Guests Awards 2018

© 2022 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Most Popular

6 Tips For Traveling With Young Children

6 Tips For Traveling With Young Children

Planning for a trip takes some time, even if it's just you g

How Traveling Can Make You Happy

How Traveling Can Make You Happy

If you have never traveled before but are thinking of doing so then

Scottish Islands: The Best Places to Reside!

Scottish Islands: The Best Places to Reside!

So there are a few islands that can be found off the Sco

How to Plan a Multi-Destination Honeymoon During COVID

How to Plan a Multi-Destination Honeymoon During COVID

You need to know how to plan appropriately and

7 Tips for Amazing Campus Visits

7 Tips for Amazing Campus Visits

A campus visit's significance could not be overstated. After all, fo

4 Tips For Curating The Perfect Gallery Wall

4 Tips For Curating The Perfect Gallery Wall

Having a gallery wall brings plenty of benefits to your

Water Travel Options That Don’t Involve a Cruise

Water Travel Options That Don’t Involve a Cruise

There is something equally relaxing and invigorati

Photo by Erik Odiin on Unsplash

Things That Will Help Cost-Conscious Vacationers Save Money

There are several ways you can significan

Photo by Mikhail Nilov from Pexels

How to Make Vet Visits Affordable in 2022

If the situation is minor, you might be lucky and get away

Photo by Tim Samuel from Pexels

Know Your Florida Driving Rules

There is so much to do in the region, but we want to focus on some of

Photo by Ging Ang from Pexels

Holidaying in your own Country: Try these Fun Trips!

Many countries are opening their borders, but if

Photo by Jessica Lewis Creative from Pexels

The Best Tech Tools for Expats

Here’s a quick look at most versatile tech tools for expats on the m

Photo by Tobi from Pexels

How to Turn a Road Trip Into A Luxury Adventure

But a road trip doesn’t have to mean living on the

Australian Citizenship Test: Everything You Need to Know

Australian Citizenship Test: Everything You Need to Know

Do you want to become a citizen of Australia

Hair transplant Istanbul: Why is it so popular?

Hair Transplant Istanbul: Why is it so Popular?

Getting a hair transplant in Istanbul is affordable i

What’s Going on with Rental Cars Right Now?

What’s Going on with Rental Cars Right Now?

They are incredibly expensive, and they’re also in sh

Role of Professional companies in International Trade

Role of Professional companies in International Trade

International trade holds great importance in a

The 5 Best Wines from Germany

The 5 Best Wines from Germany

Riesling is Germany’s best-known wine, but the country makes other fi

Here's Why You Should Go Camping On Weekends

Here's Why You Should Go Camping On Weekends

There is nothing like the great outdoors –– nature

The Best Tote Bags To Travel With in 2022

The Best Tote Bags To Travel With in 2022

Who knew you could pack your entire life away into one litt

7 Captivating Attractions for Kids in San Diego

7 Captivating Attractions for Kids in San Diego

San Diego is a magnificent place, and it would not be

travelers today

© 2022 TRAVELERS TODAY All rights reserved.

Subscribe to our newsletter
Real Time Analytics