Subscribe Now

travelers today

Home » Travel Culture

Creative Travel Marketing Campaigns That Stood Out

Travelers Today       By    Staff Reporter

Updated: Oct 26, 2019 07:41 AM EDT

Text Size: A A A

5 Creative Travel Marketing Campaigns

(Photo: unsplash.com)

Travel and tourism brands are using storytelling to promote destinations around the world. During the planning stages of a big trip, travelers rely on digital and online channels to make their purchasing decisions.

Travel brands must be as creative as possible to stand out in the crowded social conversation. Here are some unique stand-outs:

1. Visit Britain's GREAT campaign

The four-year, £100m campaign began in 2011 and focused on culture, heritage, sport, music, countryside, food, shopping, and the Bond movie, Skyfall.

The New York Subway, Paris Metro, and 100 taxis across Delhi was draped with the Union flag and a series of GREAT images as part of a Britain's biggest ever tourist campaign to encourage more international visitors to the UK.

The campaign aims to build awareness of Britain's attractiveness as a tourism destination among those who have not yet visited Britain, encourage prior visitors to return, and provide a series of opportunities and incentives - working in partnership with the private sector - to visit Britain now.

In 2015 and 2016, the campaign has generated over £800 million in additional visitor spend by overseas visitors, £12.7 million in partner funding (cash and in kind) for their inbound activity and continuing to fly the banner for GREAT Britain.

2. Doors Of Thrones

Tourism Ireland's campaign took destroyed remnants of battered trees from the 400-year-old The Dark Hedges tourist attraction and carved them into a set of 10 intricate doors and hung across the country, with each one telling the story of a season 6 episode of Game of Thrones and thrilling fans while also creating new spots in the country to visit.

Each door was placed on a pub in Northern Ireland to create a 10-stop bar crawl paying homage to both The Dark Hedges and Northern Ireland's connection to a hit TV show.

Instead of focusing on one storyline, door 10 at The Dark Horse Coffee House, Belfast, features a number of symbols in reference to key events taking place across the whole of the seven kingdoms, as season 6 draws to a close.

3. Swedish Number

The simplicity and absurdity of calling up the 'Swedish number' garnered lots of international media coverage, reportedly worth $147 million.

In 2012, VisitSweden handed off the country's official Twitter handle, @Sweden, to ordinary Swedes - and let them post more or less whatever they liked.

In 2016, the Swedish Tourist Association and INGO gave the country its very own telephone number which is open to anyone in the world. When people call +46 771 793 336, they are connected to a random Swedish citizen (with no formal training) and can chat about any random subject.

There have been thousands of conversations between Swedes and other people from around the world. It's fair to assume that a good chunk of the conversations is about discussing Sweden from an insider's perspective. The authentic interactions is the best way to spread a positive image about the country, according to the Swedish Tourism Association.

Get inspired by these travel campaigns.

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Hotels.com Loved By Guests Awards 2018

Tags
Marketing campaigns, Travel Marketing campaigns, Visit Britain's GREAT campaign, Doors of Thrones, Swedish Number
© 2023 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Most Popular

6 Tips For Traveling With Young Children

6 Tips For Traveling With Young Children

Planning for a trip takes some time, even if it's just you g

How Traveling Can Make You Happy

How Traveling Can Make You Happy

If you have never traveled before but are thinking of doing so then

Scottish Islands: The Best Places to Reside!

Scottish Islands: The Best Places to Reside!

So there are a few islands that can be found off the Sco

How to Plan a Multi-Destination Honeymoon During COVID

How to Plan a Multi-Destination Honeymoon During COVID

You need to know how to plan appropriately and

7 Tips for Amazing Campus Visits

7 Tips for Amazing Campus Visits

A campus visit's significance could not be overstated. After all, fo

4 Tips For Curating The Perfect Gallery Wall

4 Tips For Curating The Perfect Gallery Wall

Having a gallery wall brings plenty of benefits to your

Water Travel Options That Don’t Involve a Cruise

Water Travel Options That Don’t Involve a Cruise

There is something equally relaxing and invigorati

Photo by Erik Odiin on Unsplash

Things That Will Help Cost-Conscious Vacationers Save Money

There are several ways you can significan

Photo by Mikhail Nilov from Pexels

How to Make Vet Visits Affordable in 2022

If the situation is minor, you might be lucky and get away

Photo by Tim Samuel from Pexels

Know Your Florida Driving Rules

There is so much to do in the region, but we want to focus on some of

Photo by Ging Ang from Pexels

Holidaying in your own Country: Try these Fun Trips!

Many countries are opening their borders, but if

Photo by Jessica Lewis Creative from Pexels

The Best Tech Tools for Expats

Here’s a quick look at most versatile tech tools for expats on the m

Photo by Tobi from Pexels

How to Turn a Road Trip Into A Luxury Adventure

But a road trip doesn’t have to mean living on the

Australian Citizenship Test: Everything You Need to Know

Australian Citizenship Test: Everything You Need to Know

Do you want to become a citizen of Australia

Hair transplant Istanbul: Why is it so popular?

Hair Transplant Istanbul: Why is it so Popular?

Getting a hair transplant in Istanbul is affordable i

What’s Going on with Rental Cars Right Now?

What’s Going on with Rental Cars Right Now?

They are incredibly expensive, and they’re also in sh

Role of Professional companies in International Trade

Role of Professional companies in International Trade

International trade holds great importance in a

The 5 Best Wines from Germany

The 5 Best Wines from Germany

Riesling is Germany’s best-known wine, but the country makes other fi

Here's Why You Should Go Camping On Weekends

Here's Why You Should Go Camping On Weekends

There is nothing like the great outdoors –– natureâ€

The Best Tote Bags To Travel With in 2022

The Best Tote Bags To Travel With in 2022

Who knew you could pack your entire life away into one litt

7 Captivating Attractions for Kids in San Diego

7 Captivating Attractions for Kids in San Diego

San Diego is a magnificent place, and it would not be

travelers today

© 2023 TRAVELERS TODAY All rights reserved.

Subscribe to our newsletter
Real Time Analytics