In 2017, Saudi Arabia announced it was going to reduce its dependence on oil and diversify its economy, placing a focus on tourism. Shortly thereafter, Melissa Biggs Bradley, the founder and CEO of Indagare, a members-only, boutique-travel-planning company offering curated content, customized trip planning and group trips, was invited into the kingdom by one of its royal commissions on regional tours to advise on how to develop historical sites and attract Western travelers.
In January 2018, she and her chief operating officer, Eliza Harris, flew to Riyadh before heading out to the Al-'Ula region and Mada'in Saleh, a UNESCO World Heritage site. She tells Paula Froelich about their unique journey.
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