With the introduction of the social media, simple announcements are now available for the world to see, thus, the world is also bringing its a-game in creativity when posting about a major life event online. Exhibit A is Jay and Payal Patel with their pregnancy announcement.

The avid travellers want to announce this milestone with a travel related theme. Jay thought of calling Southwest Airlines to ask if they could take a few photos with one of the airline's plane. Although Payal was very supportive of the idea, she didn't really expect the airline would allow them.

"I mean, I totally admit I was very skeptical that he was going to be able to make this happen," Payal said in an interview with wfaa.com.

A couple of days after placing the call, Southwest invited them to a maintenance hangar at Love Field allowing them to pose with a place, climb the cockpit, and sit on an engine cowling.

His brother became the photographer with the caption "Adding a little LUV to our family."

After the shoot the Patels posted the image on social media to inform their family and friends the upcoming birth of their baby.

Southwest Airlines shares that they get requests to do photo shoots all the time but said that Patels request is the only one that asked for a birth announcement photo shoot.

"The timing was perfect, because we had an aircraft that was coming in that had never been flown before in revenue service, and we thought what better way?" said Derek Hubbard of Southwest Airlines. "It's on the ground for a couple days, let's get the couple in. It has the new branding on it, and it was just the right opportunity at the right time.

This one of a kind baby announcement may be one of the toughest to top. Your turn, internet.