iPhone 6 dropped by a man during the gadget's launch in Perth, Australia has got to be the most cringe-worthy incidents in the history of iPhones. According to multiple reports, the man who had his iPhone 6 dropped is the first person in the world to own an iPhone 6, but he also became the first person to experience his heart stop as he watched his new expensive iPhone 6 drop on concrete with a loud thud - and on live television.

According to ABC News, Jack Cooksey, the young man who accidentally had his iPhone 6 dropped, was being interviewed on live TV during the phone's launch in Perth at the time of the dropping.

USA Today reports that Perth is 12 hours ahead of Eastern time, therefore Cooksey is among the first people in the world to buy the new phone. However, not only was Cooksey amongst the people who were lined up during the launch, but he even camped out overnight to become the first guy on that line, making the incident of the iPhone 6 dropped that much more devastating.

According to The Guardian, Cooksey was also the first person with an iPhone 6 to go out of the doors of the Apple Store, which is why Channel 9 news gave him the opportunity to show off his purchase on live TV.

Unfortunately, what was heard next is a sharp clattering to the concrete floor as his iPhone 6 dropped.

According to ABC News, Cooksey was even helped by the Channel 9 reporter to open the lid of the box as he was clearly struggling with how to open its plastic covering. Probably from too much excitement, the iPhone 6 dropped and instead of his hand feeling it, the floor felt the sleek design of the new Apple phone.

Another highlight from the iPhone 6 dropped was the crowds shrieking, apparently also shocked by the incident.

Fortunately, despite the iPhone 6 dropped, Cooksey new gadget remained unharmed. It survived the fall.

Cooksey said "All good, all good," as the reported couldn't help but curse.

Meanwhile, other locations in Perth had the new iPhone 6 dropped as well, but on purpose. According to The Guardian, YouTuber PhoneBuff bought an iPhone 6 and 6 Plus just to toss them on the floor from incredible heights - apparently all in the name of science. As expected, the screens of the gadgets cracked.

In Britain on the other hand, people are queuing in front of Apple's Covent Garden store despite their options of an online pre-order and a reservation option in-store.

It seems that many in Britain bought more than one of the new iPhone 6 and it is reportedly likely that many of these will get resold online. The Guardian said Auctions on eBay have already whopping £870 offers for the 128GB gold model of the iPhone 6, which only sells on Apple for less than £170.

iPhone 6 dropped is one of the worst mistakes anyone could make - in a world with expensive yet sensitive gadgetry. But in Cooksey's defence, the new iPhone's box is reportedly tough to open and one cannot take a hold of the bottom unless the top is wiggled off.