Potato salad Kickstarter as of the latest update, has already raked in almost $40,000 due to its backers. Zack Danger Brown had a very simple goal, or probably a dream - to make a potato salad. Brown is not a chef and his middle name "Danger" is not even real. However, because of the potato salad Kickstarter service which utilizes crowdsourcing Brown has made, his potato salad dreams will come true, along with $40,000.

According to eater.com, there had previously been no incentives when Brown first made the potato salad Kickstarter campaign. His initial goal was a simple $10, but it has escalated to almost $40,000 in just days.

Brown reportedly just launched potato salad Kickstarter to make a batch of potato salad for himself. Apparently, the Columbus, Ohio native's bold pitch became viral soon as he posted in last Thursday and it has now raked in more than 3,000 backers.

According to CNET, Brown's only real motivation for the potato salad Kickstarter project was that he really likes potato salad. However, he has never made it. Turns out people are more supportive than he thought.

He told the news site that the support surprised him, 'I didn't get in the potato-salad game to make money. I did it to make potato salad.'

Because the potato salad Kickstarter project had already earned the pledge of thousands of dollars, and there's still 24 days to go before it closes, Brown has added a variety "stretch goals", including a promise to throw a potato salad party for the internet community as a thank you for the support. Brown announced the plan on his page when he reached $3,000 for his potato salad Kickstarter project.

According to CTV News, over 1,300 backers are cashing in on the perks, such as having Brown say their names out loud when he makes the salad ($1), receiving a potato-salad themed haiku ($20), or being sent a recipe book featuring potato salad recipes inspired by each country where there is a backer ($50).

In a nutshell, all it takes is literally following your bliss, even if it's just to make a potato salad, to get some cash. This may not work for everyone, but it sure worked for Brown.

The pitch for the potato salad Kickstarter was simple. Brown said, 'I'm making potato salad. Basically I'm just making potato salad. I haven't decided what kind yet.' Then later, he posted, 'UPDATE: WE DID IT.'

The initial stretch goals for the potato salad Kickstarter include: making four times the potato salad ($35); holding a pizza party ($75); and trying two different potato salad recipes ($100). Afterwards, Brown started a set of more ambitious goals for the potato salad Kickstarter project such as using better mayonnaise and live streaming the salad-making process.

Reports say the potato salad Kickstarter project became viral because of the social link-sharing site reddit, where Brown is an active member.

On Sunday, CTV News reports that Brown hosted an "Ask Me Anything" session to answer any questions people might have including "Why?" to "Will there be onions in it?"

He said in the AmA, 'I never thought it would go this far. $10 seemed like a good, conservative goal. I think the people are responding to the opportunity to come together around something equal parts absurd and mundane. Potato Salad isn't controversial, but it seems to unite us all.'

Meanwhile, while Brown is extremely happy and content with the success of his potato salad Kickstarter project, others are upset and not a big fan of the project.

User greywizard77 said on a related reddit thread, 'I can't even raise the money to complete a 4-year degree and this guy gets 23k for a bowl of potato salad... I feel dead inside.'

User Equeon added, 'I feel terrible for all the legitimate Kickstarter projects that just barely fell short of their couple hundred or a few thousand dollars.'

As of the current moment, Brown is offering plenty of potato salad-themed incentives for the backers of his potato salad Kickstarter project. These include a potato salad haiku for $20 pledgers and a spot on the dedication page of his potato salad recipe book for pledges of $50 or more. There is also something for $1 pledgers. Brown's potato salad Kickstarter site says, 'You will get a 'thank you' posted to our website and I will say your name out loud while making the potato salad.'

Brown potato salad Kickstarter may seem innocent and risk-free, but Brown has warned that there might be a risk with his potato salad Kickstarter project. He wrote on the page, 'It might not be that good. It's my first potato salad.'