Kodak Introduces 'Ektra', Designed For Photographers, Contending Against Samsung And Apple
Kodak is back and is ready to compete in the new age technology. It is a very bold move for Kodak to enter the smartphone industry, rather than just collaborating with the big names like Apple and Samsung. However, their debut photoraphy-focused phone is meant for people with a passion for photography.
Back in the days, Kodak was a household name when it comes to anything film photography and then, digital age came in the picture. The company lost its momentum and wasn't able to make the transition. And now, Kodak is back and giving the shutterbugs, "Ektra".
Engadget reports, Ektra is named after a 1941 rangefinder, and the phone lives up to its name. The handset is crafted with a dark leatherette material with a shutter button on top resembling something of a camera. It is equipped with a 21-megapixel Sony sensor (IMX230) and a f/2.0 aperture lense in front of the device. Kodak specifically targeted a niche market of photography enthusiasts on their newest creation.
Kodak CEO, Jeff Clark said, "kodak has a rich history in imaging technology and the launch of the kodak smartphone today demonstrates our ongoing commitment to bringing the latest advances in photography to consumers. the original kodak ektra camera was launched in 1941 and in its latest reincarnation, opens up a world of creative opportunities to all who care about photography," Design Boom published.
Crisp images in low light with image stabilisation and software updates were some of the promises made by Kodak with Ektra, according to CNet. Also, there's a range of settings packed in this smartphone as well as a manual mode for more advanced users.
The company is aiming for enthusiasts, who carry around DSLR and are analytical about their shots. Hence, Kodak got the expertise of Bullitt to build an ergonomical device for its users. The smartphone also boasts a 32GB internal storage, which users can upgrade up to 128GB with a MicroSD card, and it has a quick charging capability. Engadget detailed.
Ektra is reportedly retails for £449/€499 in Europe on December. Unfortunately, there's still no word if the smartphone will make its way in the US market.