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April 17, 2013 · Trending News

Beer Brain Study: Can Just a Taste of Alcohol Trigger Cravings?

"It's the first drink that gets you drunk," is a warning from Alcoholics Anonymous to its members, reminding alcoholics that even a sip can cause terrible cravings and now, a new study finds that the taste alone of beer is sufficient to activate the brain's pleasure circuits.

by Karen Fredrickson