February 21, 2024 4:24 AM

rome starbucks

Starbucks Must Get Its Coffee 'Right' Before Opening Italian Branches

Opening a Starbucks in Italy means the American coffee brand is confident it is on par with local handmade connoisseur coffee from specialty Italian coffee businesses. The company's 300 new Italian branches would need to get its coffee right -- else face the ire of Italian coffee businesses.

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