Subscribe Now

travelers today

Home » Trending News

Israelis To Finally Watch Softer Version of Scarlett Johansson’s SodaStream Ad

Travelers Today       By    TravelersToday Staff Reporter

Updated: Apr 04, 2014 12:16 PM EDT

Text Size: A A A

The controversial SodaStream advertisement will finally be shown in Israel during the final episode of the country's Master Chef, the Israeli company reported.

A softened version of the campaign will be featured for the first time in the country's franchise of the reality show.

SodaStream introduced their product that offered home-made carbonated drinks through water and fruit flavors earlier this year and featured The Avengers' star Scarlett Johansson as their celebrity endorser.

Johansson, who is set to appear in the sci-fi thriller "Lucy", talked about how easy it is to make drinks with less sugar and less pounds in the uncut version. "If only I could make this message viral," she wished.

The ad's original version included her controversial line, "Sorry Coke and Pepsi" irked television networks. The ad was changed and in the softer version, the line was already deleted.

Scarlett Johansson has been endorsing SodaStream since January. Her provocative ad campaign became even popular upon its rejection, reaching millions of hits in the social media.

However, Johansson's involvement in the campaign also met criticism. Anti-Israel groups called for Oxfam to sever ties with her and remove her as Ambassador. Torn between the two, Scarlett stood for SodaStream. "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights," she stated in her blog post.

She added that she witnessed herself how people benefit from the company. "I have witnessed first-hand that progress is made when communities join together and work alongside one another and feel proud of the outcome of that work in the quality of their product and work environment, in the pay they bring home to their families and in the benefits they equally receive."

Aside from her bold performance in "Lucy", Scarlett Johansson is also preparing for motherhood as she is pregnant with her fiancé, Romain Duriac.

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Hotels.com Loved By Guests Awards 2018

© 2021 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Most Popular

How to Make an Old Car Feel Like New Again

How to Make an Old Car Feel Like New Again

Those who enjoy long road trips put a lot of stock in the

6 Tips for Planning the Perfect African Safari Trip

6 Tips for Planning the Perfect African Safari Trip

For the perfect safari trip, plan in advance, pac

Must-See Places That Makes US a Tourist Paradise

Must-See Places That Makes US a Tourist Paradise

The United States of America is a popular tourist de

Breathtaking Places to Travel Before you Die

Breathtaking Places to Travel Before you Die

A life well-traveled is a life well-lived, for memories

13 Ancient Egyptian Symbols and Their Meanings

13 Ancient Egyptian Symbols and Their Meanings

There are various historically significant Egyptian sy

Air Travel Tips for the Self Employed

Air Travel Tips for the Self Employed

2020 was the year that the COVI-19 pandemic impacted the world'

Common Travel Document Mistakes and How To Avoid Them

Common Travel Document Mistakes and How To Avoid Them

Traveling is fun, but not when your documents a

Supplements for Vegan Moms Who Love to Travel

Supplements for Vegan Moms Who Love to Travel

It's probably safe to say that we all want to stay safe

6 Things to Do in Pigeon Forge

6 Things to Do in Pigeon Forge

Who doesn't enjoy trekking through lush green forests, inhaling fresh

Six Exotic American Family Vacation Destinations

Six Exotic American Family Vacation Destinations

America has so much to offer in terms of travel dest

How to Apply for a Canadian Tourist Visa

How to Apply for a Canadian Tourist Visa

Canada’s borders are expected to open on May 21! Find out

How To Help Your Dog Overcome Fear Of Flying

How To Help Your Dog Overcome Fear Of Flying

Travelling with your dog not only strengthens the trust

The 5 Safest Cars to Take Across the Country

The 5 Safest Cars to Take Across the Country

These days, the only traveling we can look forward to is

The 6 Best Places to Travel on a Motorcycle

The 6 Best Places to Travel on a Motorcycle

Motorcycles, while fun and exhilarating to ride, are noto

Why You Should Get Travel Insurance Before Your Next Vacation

Why You Should Get Travel Insurance Before Your Next Vacation

Taking a break from your day-to-day lif

How to Travel while Practicing Social Distancing

How to Travel while Practicing Social Distancing

Chances are you’ve been affected by the COVID-19 p

Will I need an approved ETIAS to travel to France?

Will I need an approved ETIAS to travel to France?

France is known for its beautiful culture and natu

8 Tips to Stay Healthy While Traveling

8 Tips to Stay Healthy While Traveling

Studies show that travel can improve our health. These benefit

A Guide to Packing Fashionably in One Suitcase

A Guide to Packing Fashionably in One Suitcase

One of the biggest problems with vacations and traveli

9 Offline Games To Play During Long Flights

9 Offline Games To Play During Long Flights

Long flights can be boring in most cases, but we know the

Why You Should Head to the U.S. East Coast

Why You Should Head to the U.S. East Coast

From coast to coast America has incredible towns and beaut

Best Places to Visit in Denver While Driving Around

Best Places to Visit in Denver While Driving Around

Denver's outdoorsy vibe is best experienced on a

Top Tourist Attractions in Seattle: Parking Options

Top Tourist Attractions in Seattle: Parking Options

From its breathtaking natural attractions to the

travelers today

© 2021 TRAVELERS TODAY All rights reserved.

Subscribe to our newsletter
Real Time Analytics