During a trade fair or event you are always competing to attract the attention of visitors. Also, more and more technical means are being devised to convey an (advertising) message. One example is virtual reality. A combination of technology and traditional means will make your booth a success. This article highlights a number of ways to attract visitors to your stand.
Various types and sizes of exhibition walls
There are various types of exhibition walls that you can use to attract attention. Examples include a zip wall or a pop-up wall. Provide the exhibition stand with a design in your corporate identity to create recognition. Exhibition walls are large in size, so you attract attention from a distance. You can order a wall in various shapes and sizes. In this way you can completely customize your booth. Exhibition walls can be used to build a stand or to support your stand.
Use technology to demonstrate what you can do
Successful practical examples are often the deciding factor for customers to engage with an organization. Virtual reality is the ultimate tool for visualizing these practical examples. VR is still a relatively unknown technique for many visitors. For this reason, you can only attract more visitors to your stand. Many visitors will be curious about it and will immediately come into contact with your brand. In addition, you do not need much space to realize VR. So you make optimal use of the space in your booth. Want to bet that there will be a queue in front of your stand?
Give things away
Do you also serve a snack or a drink at your stand? Then make sure that your logo is visible in a subtle way. For example, you can print on greaseproof paper (translation: vetvrij papier bedrukken) and use it as a base sheet to serve snacks on. Another example is to wrap sandwiches in greaseproof paper. Greaseproof paper prevents greasy fingers, provides an attractive presentation and keeps food fresh for longer. By using printed greaseproof paper, the customer will recognize your logo the next time.
Other ways to bind customers is to give them a leaflet, brochure or catalog. This will remain on the customer's desk or kitchen table, so they will not forget you.
How do you like to draw attention at a fair?