British Airways unveiled the business-class seat it's counting on to fend off Virgin Atlantic Airways Ltd. and other rivals in markets including London-to-New York, the world's most lucrative route for corporate travel.

The "Club Suite" will transform into a flat bed, a feature now standard after BA introduced it in the 1990s, but will also come with a door, meeting customer requests for added privacy, the airline said Monday. Also included are a vanity unit and mirror, an 18 1/2-inch screen and 40 percent more storage space.

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