What makes the perfect stay? That's a question The Plum Guide is working to answer. A fresh holiday rental platform, Plum Guide was created by Doron Meyassed, an entrepreneur who got the idea after travelling to Tel Aviv for a friend's wedding and staying in a sumptuous rental apartment. From this Meyassed got the idea of creating a vetted, stress-fresh marketplace for the top 1% of homes. It launched in London at the start of 2016 and is now expanding to include properties in the US and across Europe with four new locations: Los Angeles, New York, Rome and Milan.