Subscribe Now

travelers today

Home » News

Air Canada Gets a Makeover; Changes Color Scheme, Employees Uniform

Travelers Today       By    Czarina Ara Lasco

Updated: Feb 11, 2017 05:34 AM EST

Text Size: A A A

Aiming to tout the Canadian blood and glory, Air Canada has launched its enhanced and redesigned fleet of aircrafts as well as the employees' uniforms to their new and fresher looks. The official launching took place in events that are simultaneously held across Vancouver, Toronto and Montreal. The said improvement was concurrent to the 150th founding anniversary of Canada.

The airline's improved livery is more of the black color which has even highlighted the airline's traditional red and white color scheme. The planes' new design includes the logo called the "rondelle", which is also known as the French term for hockey puck, and a maple leaf that is enclosed in a red circle.

This head-to-toe transformation of Air Canada will be seen to the airline's more than 300 planes which are about to operate in both local and international flights. According to the CBC News, the forefront in the redesigning of the image of Air Canada's aircrafts was Winkreative, an internationally-acclaimed company lead by the Winnipeg-born Tyler Brûlé.

On the other hand, the uniforms of the employees are redesigned by the Canadian designer, Christopher Bates. This new design that is more on natural tones, charcoal greys and accents of red reflects the new image of the cabin interior of Air Canada's international fleets. There are special and unique designs for the pilots, the cabin crew, flight attendants, mechanics and all other employees.

Aside from the aircrafts and the uniforms, Air Canada has also unveiled its newest set of onboard menu choices which includes Quebec cheeses, selections of the finest Canadian wines and Lavazza Italian coffee and pastries. The new menu is set to be available for passengers this coming April.

"We are an 80-year-old iconic Canadian company that takes our role and our duty to represent our country very seriously. The biggest billboard is the tail of our airplanes," president of passenger airlines Ben Smith said in a report by The Globe and Mail.

This rebranding bears the hope of Air Canada of being renowned despite the conflicts that are experienced across the country. Klaus Goersch, Chief Operating Officer of Air Canada said that the airline company preserves the traditional Canadian mark while embracing the changes and demands of the future.

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Hotels.com Loved By Guests Awards 2018

Tags
travel, travel news, Canada, Air Canada, Air Canada Makeover
© 2023 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Most Popular

6 Tips For Traveling With Young Children

6 Tips For Traveling With Young Children

Planning for a trip takes some time, even if it's just you g

How Traveling Can Make You Happy

How Traveling Can Make You Happy

If you have never traveled before but are thinking of doing so then

Scottish Islands: The Best Places to Reside!

Scottish Islands: The Best Places to Reside!

So there are a few islands that can be found off the Sco

How to Plan a Multi-Destination Honeymoon During COVID

How to Plan a Multi-Destination Honeymoon During COVID

You need to know how to plan appropriately and

7 Tips for Amazing Campus Visits

7 Tips for Amazing Campus Visits

A campus visit's significance could not be overstated. After all, fo

4 Tips For Curating The Perfect Gallery Wall

4 Tips For Curating The Perfect Gallery Wall

Having a gallery wall brings plenty of benefits to your

Water Travel Options That Don’t Involve a Cruise

Water Travel Options That Don’t Involve a Cruise

There is something equally relaxing and invigorati

Photo by Erik Odiin on Unsplash

Things That Will Help Cost-Conscious Vacationers Save Money

There are several ways you can significan

Photo by Mikhail Nilov from Pexels

How to Make Vet Visits Affordable in 2022

If the situation is minor, you might be lucky and get away

Photo by Tim Samuel from Pexels

Know Your Florida Driving Rules

There is so much to do in the region, but we want to focus on some of

Photo by Ging Ang from Pexels

Holidaying in your own Country: Try these Fun Trips!

Many countries are opening their borders, but if

Photo by Jessica Lewis Creative from Pexels

The Best Tech Tools for Expats

Here’s a quick look at most versatile tech tools for expats on the m

Photo by Tobi from Pexels

How to Turn a Road Trip Into A Luxury Adventure

But a road trip doesn’t have to mean living on the

Australian Citizenship Test: Everything You Need to Know

Australian Citizenship Test: Everything You Need to Know

Do you want to become a citizen of Australia

Hair transplant Istanbul: Why is it so popular?

Hair Transplant Istanbul: Why is it so Popular?

Getting a hair transplant in Istanbul is affordable i

What’s Going on with Rental Cars Right Now?

What’s Going on with Rental Cars Right Now?

They are incredibly expensive, and they’re also in sh

Role of Professional companies in International Trade

Role of Professional companies in International Trade

International trade holds great importance in a

The 5 Best Wines from Germany

The 5 Best Wines from Germany

Riesling is Germany’s best-known wine, but the country makes other fi

Here's Why You Should Go Camping On Weekends

Here's Why You Should Go Camping On Weekends

There is nothing like the great outdoors –– natureâ€

The Best Tote Bags To Travel With in 2022

The Best Tote Bags To Travel With in 2022

Who knew you could pack your entire life away into one litt

7 Captivating Attractions for Kids in San Diego

7 Captivating Attractions for Kids in San Diego

San Diego is a magnificent place, and it would not be

travelers today

© 2023 TRAVELERS TODAY All rights reserved.

Subscribe to our newsletter
Real Time Analytics