The Black Friday is a worldwide phenomenon dedicated for the retailing industry. The whole essence of the Black Friday is to provide customers the best shopping experience through huge discounts and sales. Singapore retailers participates the celebration of this phenomenon through providing the greatest deals anyone could find.
This annual phenomenon was first established in the 60s and it happens during the fourth week of November just right after the big celebration of Thanksgiving. Although Black Friday started in the United States, many countries all over the world such as Singapore, have come to apply the concept which according to Stan Kim, Court Singapore's CEO, during their first Black Friday, sales were doubled compared to the usual Friday sales and that it has been growing since then.
Department stores, retail stores and online stores in Singapore is said to participate during this event. As reported by The Strait Times, Robinsons department stores will open their doors as early as 7am instead of the usual 10am opening time in order to give the customers more time to enjoy the Black Friday deals of up to 80 percent price slash. The Courts Singapore, a furniture retailer, also provides a Black Friday priority pass limited to 280 customers that may register before the day of the big event to skip the lines and avail of better discounts.
Singapore also allows customers to benefit the sale through online shops. Instead of visiting all the stores available and waiting for longs lines, online stores are accessible even at home. These online stores also offer great discounts during the Black Friday.
According to Black Friday Singapore, the country's celebration of the Black Friday could be availed of the whole day of November 25. However, there are some retail shops who would extend their sales and deals up until November 28 which is called the Cyber Monday. This one to four-day event surely marks a huge impact in the history of the retailing industry.
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