Kim Kardashian has gone blonde. Is this a bad idea or not?

Apparently, the 'Keeping Up With The Kardashians' star, who broke the Internet for posing naked for Paper Magazine, is continuously making headlines with whatever she does.

This week, in time for Paris Fashion Week, Kanye West' wife dropped a bomb when she debuted her new look after turning her hair blonde.

According to USA Today, the reality star was first seen rocking her new look while walking the streets of Paris with Kanye.

Then, on Thursday, she finally flaunted her new crowning glory when she stepped out for Paris Fashion Week. 

"Kim is doing this to strip her old self and reinvent herself," senior colorist at Cutler Salons in Manhattan Rachel Bodt said of Kim K. "It is a visual shedding of a Kardashian shell. The icy color she chose is edgy and not naturally 'pretty,' like she used to be."

While many took to social media to crack jokes and slam Kim for her blonde hair, sources claim that Kanye is loving her blonde look.

New York Daily News reports that Kim Kardashian's blonde look was created by celeb stylist George Papanikolas, but she got her inspiration from makeup artist Joyce Bonelli and Gregory Russell.

While Kim K is said to be reinventing herself, some say that this is just part of the publicity for the upcoming season of their family reality series. So if this were true, does this mean that making headlines about Bruce Jenner's transition is also part of the publicity for 'KUWTK?'