10 Cent Beer Night 40th Anniversary was held June 4. 40 years has passes since the Cleveland Indians hosted probably one of the most notorious promotions in the history of Major League Baseball. Now, due to 10 Cent Beer Night 40th Anniversary, its memory is being recalled by sportswriter Dan Coughlin.

It was Jun. 4 in 1974 that the Cleveland Indians hosted "10-cent Beer Night", and now it is 10 Cent Beer Night 40th Anniversary. During that time, it may have seemed like a bright idea to hold the event. According to Boston.com, nobody thought that hosting the event would actually result in a full-scale riot.

Because 10 Cent Beer Night 40th Anniversary, according to Cleveland.com, the Cleveland Plain-Dealer's Michael Heaton has caught up with Dan Coughlin, a 75-year-old retired sportswriter. They have asked him to re-tell his memories of that fateful evening, as he sat in the Florida room of his Fairview Park home.

Asked how he would sum up the Ten-Cent Beer Night for the 10 Cent Beer Night 40th Anniversary, Coughlin said: "There were 25,134 fans. 60,000 Genesee beers at 10 cents each. 50 cops. 19 streakers. 7 emergency room injuries. 9 arrests. 2 bare moons. 2 bouncing breasts. 1 sportswriter punched in the jaw." Coughlin was the sportswriter at the time.

Coughlin also noted that prior to the eventful evening which is now having a 10 Cent Beer Night 40th Anniversary, the Indians had already had a five-cent beer night in 1971. The '71 beer night event was the opposite of '74 as the former went more smoothly than one might imagine. There is such a thing as 10 Cent Beer Night 40th Anniversary the game in 1974 was reportedly scheduled in the wake of the Texas Rangers' own 10-cent beer night, when fans tossed beer and food at the players. Prior to the 10 Cent Beer Night in 1974, Billy Martin, the manager of the Rangers said that Cleveland didn't have that much fans to worry about the same thing happening.

Coughlin said, "Sports radio host Pete Franklin spent an entire week on the radio whipping Cleveland fans into a frenzy over the Billy Martin insult. The place was full of college kids home from school for the summer. A lot of people showed up already drunk before the game even started. Did I mention there was a full moon that night?"

Coughlin also recollected how he got punched for the 10 Cent Beer Night 40th Anniversary interview: "I'd had a few beers and was leaving the stadium. I had my reporter's notebook with me. A dozen high school kids were standing on top of the Rangers dugout, yelling for them to come out and fight. I asked them what they thought they were doing. I told them the Rangers weren't even in the stadium anymore. That's when a kid came out of the crowd and socked me. It didn't phase me. I could take a punch back then. That's when I decided to get out of there."

The whole story of the event which spurred the 10 Cent Beer Night 40th Anniversary interview also appeared in Coughlin's book, "Crazy, With the Papers To Prove It."

To read the rest of the interview with Dan Coughlin, click here.  

10 Cent Beer Night 40th Anniversary as recalled by Bob Golic can also be watched below.