Costco Direct-Booking Efforts and Four Seasons Irk Travel Advisors

A recent segment on NBC's Today show touting the benefits of booking travel through Costco is drawing fire from the American Society of Travel Advisors, which is urging the network to give some air time to the advantages of working with traditional travel agencies.

At the same time, the trade group is drawing its members' attention to a social media campaign by Four Seasons Hotels and Resorts that promises special perks to consumers who book direct.

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