ColourPop Collaborates With Sanrio On Hello Kitty-Themed Makeup Collection
Makeup brand, ColourPop has teamed up with Sanrio for its makeup collection, featuring Hello Kitty-inspired cosmetics.
According to Yahoo News, the brand's limited ColourPop x Hello Kitty collection "will include four eyeshadow sets, a face kit that contains three shadows, blush, highlighter, and ultra matte and ultra gloss lip colors, plus a limited edition cosmetic bag."
Ladies can now enjoy wearing blush, eyeshadows, lippies and highlighters inspired by Hello Kitty.
With the existence of Sanrio clothing, shoe collaborations, Hello Kitty wine and Hello Kitty-themed café, our favorite childhood character has now took over makeup brand, proving that it isn't just for kids.
In a press release, Sr. Vice President of Brand Management and Marketing at Sanrio, Inc. said, "ColourPop's nontraditional approach is aligned with Sanrio's philosophy of bringing unique products and experiences to our fans."
"Our collaboration brings together an exclusive collection of cosmetics that offers a wide range of on-trend colors inspired by Hello Kitty's supercute world. Blending quality and accessibility, the ColourPop x Hello Kitty collaboration will delight both our avid fan bases and beauty enthusiasts alike."
"Since ColourPop launched in 2014, we use our collaboration program to provide different perspectives on beauty, and Hello Kitty is the ultimate icon to do just that," ColourPop president and founder, Laura Nelson added.
"The collection's eye, cheek and lip products blend our love for color, trend and accessibility. We couldn't be more thrilled to offer fans a pout, flush and flutter, launching just in time for Hello Kitty's birthday on November 1st."
In line with this, Nylon wrote, the cosmetics' prices will range from $5 to $42, sticking to the brand's dedication to producing quality cosmetics at prices we can all get. ColourPop manufactures in-house and cruelty-free products.
The new collection will drop on November 1, just in time for Hello Kitty's 42nd birthday. It will be launched exclusively on ColourPop website.