From the bright days of all-in hotel and leisure resorts, the travel industry had since struggled to keep millennials interested in entering their doors. Generation Y, the post-'80s era youth called upon to be mandatorily resourceful and innovative to survive, do love their vacations in a different way. It would never be about the "bling" of traditional hotels but more about the added value of the learning and knowledge of millennials.
According to Media Post, the generation of millennials will dominate the travel industry in the next few years and the entire industry of travel is gravitating towards their preferences. Millennials depend heavily on their gadgets and online resources to document and enhance their experience. Digital connectivity is necessary for hotels and resorts to keep up with future, youth-oriented demand.
The thing with technological affinity exhibited by millennials is the fact that it makes things easier, faster and simpler, allowing them to focus on experiencing each small detail of their vacation. For millennials, it is about the small things. Experience is not something a vacation could package and sell, but more about the feeling of self-discovery and adventure adding value to their person.
According to Traveller 24, citing the study conducted by InspiredCitizen, its CEO and founder Anthony Berklich found that millennials have a tendency to travel spontaneously. With their keen use of the internet, they research quickly and travel immediately for a short period, making business boom for travel applications focused on getting a quick and discounted flight, a quick and discounted booking almost on the same day, and more.
The sense of discovery and adventure is important because millennials are poised to make their travels social media worthy. Elegant photographs taken through gadgets make them feel they could inspire others to travel, and make them a little bit envious.
For millennials, it is never about the luxury of a destination; they would gladly trade a five-star hotel experience for a cheaper one because the activities, such as spending more for museum tours, cooking classes, arts classes and yoga meditation, is more important to them. Value-adding vacations, which help in both life and business learning, are more appealing to millennials.