Subscribe Now

travelers today

Home » News

Top 10 Travel Booking Websites Based on Customer Satisfaction

Travelers Today       By    Katie McFadden

Updated: Nov 30, 2012 09:43 AM EST

Text Size: A A A

Computer Screen
Could your travel deal be affected by what you type into a search bar? Some airlines want to make it so.(Photo : Reuters)

One of the most useful tools when it comes to booking a trip nowadays are travel websites. There are many options out there, but some may be better than others. In a survey by J.D. Power an Associates, they found people are most satisfied with a travel site when they get a good price. Booking.com rates the highest in customer satisfaction in the survey.

In J.D. Power and Associates 2012 Independent Travel Website Satisfaction Report, seven factors were considered when measureing customer satisfaction. They include competitiveness of pricing; usefulness of information; availability of booking/reservation options; website/online store; ease of booking/reserving; competitiveness of sales and promotions; and contact with customer service.  The most important factor to most customers was getting the best price on a website.

"Reinforcing the correlation between overall satisfaction and satisfaction with pricing, the highest-ranked travel websites in overall satisfaction all have significantly higher price satisfaction scores than the report average," said Sara Wong Hilton, director at J.D. Power and Associates. "While other factors certainly affect overall satisfaction, 75 percent of online travel website consumers indicate price as a primary purchase reason, so there is no denying price greatly impacts the overall website experience." 

Out of a possible 1,000 point ranking for customer satisfaction among popular travel sites, Booking.com scored an 816, putting it at the top of the satisfaction list. The hotel reservation site is a part of Priceline.com

The second highest in satisfaction was Hotwire.com. The Expedia-owned site that allows customers to book airline flights, hotels, rental cars, cruises and vacation packages, received an 813. Priceline.com came in third with an 808 rating.

"The top-ranked travel websites in overall satisfaction - Booking.com, Hotwire.com and Priceline.com - have significantly higher satisfaction with pricing," Hilton said in a release.

Here are the top travel booking websites based on customer satisfaction:

Share This Story

Booking.com: 816

Hotwire.com: 813

Priceline.com: 808

Orbitz.com: 799

Hotels.com: 798

Expedia.com: 795

Travelocity.com: 793

CheapOair.com: 785

CheapTickets.com: 785

Travel.yahoo.com: 777 

© 2015 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Travel Tips

Kas, Turkey

Things to Consider While Planning the Perfect Summer Adventure

It is difficult to figure out where to go when there are so many amazing and breathtaking places around the globe to choose from. But there are a couple of important qualifications that can help narrow down the options: safety, weather, and expense.

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Want more Travel?

Most Popular

Jodi Arias Update

Jodi Arias UPDATE: Convicted Murderer To Live In Prison For Life Without Any Chance Of Parole

Jodi Arias’ latest update reveals that the convicted killer is getting a sentence of natural life in prison with no chance of parole. Now that the sentence has been given, the 2008 murder case that made headlines for its salacious details is finally closed.

No reports of injury after a magnitude 3.5 quake in Los Angeles

Los Angeles Earthquake: 3.5 Magnitude Quake Shakes West Los Angeles Five Hours After Smaller Quake, Due To Drilling?

Los Angeles Earthquake – On Sunday night, the U.S. Geological Survey reported that a magnitude 3.5 earthquake shook the Baldwin Hills section of Los Angeles. Residents on social media described the recent Los Angeles earthquake as a “quick jolt.”

Collegiate rowing team gets attacked by Asian carp

Asian Carp Attacks Rowers, Flies Towards Them? [VIDEO]

Asian Carp Attack – Early Friday morning, the Washington University in St. Louis freshman men's rowing team experienced an unexpected scene with a swarm of Asian carp. The Asian Carp attack occurred as swarm flew out of the water and seemingly attacked, or to be more specific, slapped them in the face.

20 sleeping dam workers were killed Balochistan, Pakistan

Dam Workers Killed: 20 Sleeping Workers Gunned By 40 Men In Pakistan

Dam Workers Killed – Early Saturday, gunmen in Pakistan's southwestern Balochistan province shot and killed at least 20 sleeping workers, while wounding three at a dam construction site. The attack which had the dam workers killed is now considered the deadliest attack in recent times which targeted civilians in a region with low-level insurgency.

Disturbing video shows horse thief being beaten by police in California

Horse Thief Beaten By Police: Shocking Footage Shows 11 Officers Brutally Beating Thief, Gets Internal Investigation [VIDEO]

Horse Thief Beaten By Police – A video showing more than ten deputies beating and kicking a suspected horse thief is making headlines. The footage of the showing the horse thief beaten by police has been recorded by an NBC Los Angeles helicopter Thursday, and it lasts for about two minutes.

Six Thais, one Italian injured in car bomb blast on Thailand's Samui island

Thailand Car Bomb Explosion: Injures 7 In Popular Resort Island, Act Of Islamic Insurgency?

Thailand Car Bomb Explosion – On Friday, a bomb exploded at the Central Festival shopping mall in Samui Island in Surat Thani province, one of the country’s popular resort islands. The Thailand car bomb explosion, which went off in the basement of the mall after a fashion show at 11:30 p.m., injured seven people, according to authorities.

7 died in a plane crash near Bloomington, IL while returning home from NCAA championship game

Bloomington, Il Plane Crash: 7 Dead While Returning From NCAA Tournament, NTSB Investigating

Bloomington, Il Plane Crash – Seven people died after a small plane crash in McLean County, Illinois, near the Bloomington airport Tuesday while on its way home from the NCAA basketball tournament in Indianapolis. Authorities said that two members of Illinois State University's athletic department were amongst those killed in the Bloomington, Il plane crash.

Dozens arrested as violence erupts at Kentucky's basketball celebration

Lexington Fans Arrested: Wildcat Fans Rampage Over Loss, 31 Arrests Made

Lexington Fans Arrested – Following the loss of Wildcats to the Badgers, a number of Wildcat fans were left bewildered over the loss. However, some fans were quite enraged that they took their rage literally with a number of fires spread in the University of Kentucky’s Lexington Campus.

Caribbean Beach

Delaware Family Pesticide: Family In Critical Condition Following Alleged Pesticide Poisoning At Caribbean Resort

Delaware Family Pesticide – What should have been a safe and enjoyable Caribbean getaway turned out to be a deadly one. A family from Delaware is in serious condition following an alleged pesticide poisoning at the Sirenusa Resort on St. John in the US Virgin Islands.

Find Us on Facebook

travelers today

© Copyright 2015 Travelers Today All Rights Reserved.

Subscribe to our newsletter