Earlier in October, Twitter announced its decision to shut down Vine, its app that allows users to make and share 6-second looping videos. As of now, the company says it won't actually pull the Vine app from the app store as it had earlier implied, but will rather transition to a new, low-maintenance app with a name Vine Camera. From the new app, users will still be able to record Vine videos, but the larger Vine community will be gone.
According to Tech Crunch, the Vine Camera will launch in January, replacing the Vine app that's existed today. The videos made using the new app can be saved to one's camera roll or posted directly to Twitter. It's the same strategy Facebook-owned Instagram uses among its ecosystem of apps, too, namely: Hyperlapse, Boomerang, Layout.
Furthermore, Twitter will try to move the Vine user base to Twitter. The company adds that it will introduce a new way to follow the favorite Vine stars on Twitter in the upcoming days. "Stay tuned for a 'Follow on Twitter' notification soon," the company said in a blog post announcing the news.
As earlier promised by Twitter, the Vine website will continue to live on. It will still be the place where one can browse through and watch all of the Vine videos created over the years. It will still continue to offer exporting tools from its iOS and Android apps ahead of the transition to Vine Camera.
Meanwhile, CNET reveals that Twitter set social media ablaze after announcing Vine's so-called death which came days after the company said it was laying off 350 employees, about nine percent of its workforce, as part of another restructuring. As a result, many praised Twitter's handling of this situation unlike other companies in a similar position would do. In addition, it has turn down acquisition bids, and is handling the closure itself.