There are a lot of social video available for users. However, a phenomenon is somehow happening where the strong eat the weak.

Periscope ate Meerkat. Instagram's new video features might be chewing on Snapchat. Also, Facebook Live is trying to gobble up everything in sight.

According to The New York Times, the latest casualty is Vine, a six second video app owned by Twitter. It produced some stars, among them is the singer Shawn Mendes, and improved Twitter by incorporating audio and visual snippets in funny tweets. Some were completely nonsense, but that's what social media users loved about it.

However, Twitter decided to shut down Vine as it trims its headcount and costs. The social media video-sharing app and platform would be discontinued "in the coming months."

Independent quoted what the company said, "Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we'll be discontinuing the mobile app."

In a blogpost, Twitter continued, "Nothing is happening to the apps, website or your Vines today. We value you, your Vines and are going to do this the right way. You'll be able to access and download your Vines. We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made."

"We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."

The app, which had 100 million people watching videos every month and 1.5bn daily video loops, launched video on Twitter. The sad news is that user numbers have declined in recent years.

"I'll always love Vine because that was all we really had in protest in the Fall 2014," Mr. Mckesson tweeted. "There was no Twitter video and no Periscope back then."

As for Rus Yusupov, Vine founder, he expressed regret at having sold the company to Twitter. He tweeted, "Don't sell your company!"