A teenage line cutter was taught a serious lesson when his lacrosse coaches made him give a very public apology on board a Southwest Airlines flight.

Mac Breedlove, a 17-year-old from Texas thought he could be a bit sneaky and cut in line when he wasn't called to board the plane while some of his other teammates were. His coaches caught him cutting and thought they'd teach him a lesson by making him give his fellow plane passengers a public apology.

The coaches made arrangements with the flight attendants who allowed Breedlove to make his apology over the PA system while standing in front of the plane passengers. To make matters more embarrassing, the apology was recorded and the video is making its way around the internet.

The teen has a written apology that he recited to the in-flight audience.

 "During the boarding process I took advantage of this airline's kindness. When some of my teammates were called to the front of the line, I was not. And yet, I cut in line," he said.

"This is not how my coaches, teammates or parents expect me to behave," he continued.

Breedlove's public apology caused giggles to spread around the cockpit. Despite their laughter, he asked for forgiveness as he was humbled.

 "I hope you will all find it in your hearts to forgive me. For I am just a young man that thinks I am smarter than I am."

He ended by giving a plug to Southwest Airlines to allow him to apologize. "Enjoy your flight, and remember to fly Southwest, because they let my coach do this to me."

The flight attendant, taking back the mic, said "Thank you Mac."

The public apology was all in good fun. Breedlove's coaches told CBS that he really is a good kid and they just wanted to teach him a lesson.

"My coaches taught me a valuable lesson in life in a very creative way," Breedlove said in an interview with ABC. "Just be patient."

Breedlove, his coaches, and his team were on Southwest Airlines Flight 592 as they were on their way to a lacrosse tournament.