Subscribe Now

travelers today

Home » News

British Airways Gets Creepy: Airline will Google Passengers To Identifty Them By Face

Travelers Today       By    Katie McFadden

Updated: Jul 09, 2012 11:40 AM EDT

Text Size: A A A

British Airways
British Airways is planning to power its flights using garbage. The airline announced that it will use sustainable jet fuel from landfill waste, which is the the environmental equivalent of taking 150,000 cars off the road.(Photo :

British Airways is getting creepy, or as they claim, "personal." The airline will now Google passengers so they know who will be flying on their planes before they even reach the airport.

As part of their 'Know Me' program, British Airways will use Google to identify passengers and put a face to their name so staff can personally greet them before boarding. This program will be in effect so staff members can identify important passengers like chief executives of financial companies, so they can give them a more personalized service while knowing who they are before they reach the gate.

Share This Story

About 2,2000 British Airways staff members will be given access to iPads to Google passengers and search for their images before they board. The iPads can also receive messages about specific passengers from the airline's computer system, which will give customer service agents and cabin crew a heads up about who will be boarding the plane. They'll receive information like Executive Club status, previous travel arrangements, special meal requests and onward travel plans for each passenger.

 By the end of the year, around 4,500 passengers a day are expected to get a personal greeting after being Googled. The staff will also be able to find out customer's travel and complaints history so they can ensure passengers have a better experience on board.

Privacy groups are already going wild and attacking the service for being intrusive.

Nick Pickles, director of Big Brother Watch told the Daily Mail 'Fundamentally British Airways have not asked their passengers' permission to search Google to find their picture or any other information."

"This goes to show that major international companies now recognize the best way to find out personal information about its customers is to ask Google," he continued.

British Airways thinks the program will be beneficial rather than cause problems. They want to use the program so that staff members can help customers and address their complaints more efficiently. They also said that what they're doing is legal as the service is compliant with with the UK Data Protection Act.

BA's head of revenue and customer analysis, Jo Boswell told the Daily Mail, "Solving problems at the point of failure is a lot more powerful than waiting until after the event. It is more powerful when customers don't have to repeat their stories to different departments within BA."

"High-profile travelers' and those who have experienced problems are expected to receive particular attention" she continued.


© 2015 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Travel Tips


Five Tips for Parents Travelling with Kids

Travelling with kids can be a real burden. Lighten up your load. Check this article out.


Travel Tips from Experienced Travellers

Learn the best travel tips from people who have spent most of their lives exploring the beauty of the world.

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Want more Travel?

Most Popular


Chile Earthquake: Seeing the Brighter Side

A photographer affiliated with REUTERS has captured a rare moment: a guy trying to see the brighter side of the Chile earthquake.


What to Do in Australia

Australia is one of the best places to visit any time of the year. It has so much to offer its guests and visitors. Whether you are traveling to Australia or jsut want to explore more of your own place, here is a checklist for you.

REUTERS/Carlos Vera

Chile Earthquake Kills Five People, Triggers Tsunami

The people of Chile are still terrified as aftershocks continued to shake buildings. Power outage is also experienced in some areas affected by the earthquake.

Find Us on Facebook

travelers today

© Copyright 2015 Travelers Today All Rights Reserved.

Subscribe to our newsletter