A Middleton Ferrari crash about 6:04 p.m. Sunday led to the death of two men, officials say. A sports car slammed into a tree and exploded into a ball of flames that shot 30 feet into the air during the Middleton Ferrari crash.

The two men killed from the Middleton Ferrari crash were the driver and the passenger of the luxury sports car, who were pronounced dead at the scene.

One of the two victims of the Middleton Ferrari crash was not immediately known, but officials have identified the driver killed in the fiery crash as the owner of a Lynn car dealership, reports WCVB.

Michael Iovanna is the owner of Pride Motor Group. He was identified as the driver of the Ferrari that went off the road and crashed into a tree on Peabody Street.

"At this time, accident reconstruction is doing its investigation," said Middleton Police Chief James DiGianvittorio. "It appears speed may have been a factor based on the area, the time of night and the way the car ended up."

Iovanna's friends at Pride Motor Group said the dealership has been in the Iovanna family since the early 90's. Three dealerships - Chevrolet, Hyundai and Kia - make up the group.

"This is a sad day at Pride," the group told NewsCenter 5 of the Middleton Ferrari crash. "Our thoughts and prayers are with Michael and his family."

The name of the other victim, who is reportedly the passenger, has not been released, pending family notifications.

According to firefighters, the car was already completely engulfed by the time they arrived at the scene of the Middleton Ferrari crash, reports the Associated Press.

Meanwhile, DiGianvittorio said the Middleton Ferrari crash had no witnesses. However, people in nearby houses said they heard the screeching of tires and the sound of an impact as a car plowed into the tree, making visible flames that shot up abut 30 feet into the air.

Some neighbors called 911, according to the Boston Herald.

The Middleton Ferrari crash is still undergoing investigation to find out its cause. However, DiGianvittorio believes the sports car was likely speeding when it went out of control down the winding country road.

"It's a rural and windy street, but it's used by a lot of residents," said DiGianvittorio. "The traffic was very light."