On Virgin America flights passengers can now send a drink to someone on the plane they are crushing on with their new in-flight seat to seat service.

CNN reported that using Virgin America's Red in flight entertainment service you now have the ability to send a drink, meal or snack to anyone else on the plane.

Their drink menu includes everything from Absolut Vodka to Jack Daniel's and a bevy of wine choices. Just find your crush on the seat map, pick them a drink and send them a text through the seat messaging system. Cheesy pick-up lines welcome.

After you pick out the drink, snack, or meal to send over and paying with a credit card, a flight attendant delivers it directly to the passenger.

ABC affiliate KGO reported that Richard Branson who is the founder of Virgin is promoting the in-flight love connection through a YouTube video.

"Here's my guide to getting lucky at 35,000 feet," Branson said, "Pinpoint the object of your affection."

Virgin America passenger Elliot Klein thinks the idea is clever. "No one's bought me a drink so I don't know how I really feel about, it but I wouldn't object," he said to KGO.

While other passengers weren't so fond of the idea of having strangers sent over a drink to them.

"Probably not something that I would want, have someone just send a drink over to me," San Francisco resident Maria Sheldon said to KGO. "Like, you said, then you're obligated to talk to that person and you're stuck on a bus in the sky."

Branson, however thinks you have an ok chance of getting lucky in the sky.

"I'm not a betting man, but I say your chance of deplaning with a plus-one are at least 50 percent," Branson said in in the video.