Hyatt, a global hospitality leader, has recently launched its new brand platform, "Be More Here." This initiative, focusing on wellbeing and meaningful travel experiences, is designed to encourage guests to be fully present and enjoy their travels deeply. Hyatt's introduction of 'Be More Here' aligns with the latest updates to its World of Hyatt loyalty program, offering guests more rewards and experiences.

Hyatt Launches New Era of Travel with 'Be More Here' Platform
(Photo : Sean Foster on Unsplash)

Hyatt Introduces 'Be More Here' for Enhanced Travel and Wellbeing

Hyatt's "Be More Here" platform aims to transform travel experiences, emphasizing being present and creating authentic connections. Laurie Blair, Vice President of Global Marketing at Hyatt, explains that this approach is a response to guests wanting more meaningful and mindful travel experiences.

The "Be More Here" campaign will be promoted across Hyatt's social and digital channels, including advertisements in travel hubs and Hyatt properties worldwide, according to Breaking Travel News. The launch coincides with the Sundance Film Festival 2024, where Hyatt will collaborate with MasterClass for a special event.

The platform includes several exciting features. Hyatt has partnered with MasterClass to provide in-room access to various educational and entertaining content across over 350 properties globally. Additionally, Hyatt has teamed up with Headspace, offering relaxing sounds and colored noise collections to help guests unwind and sleep better.

Hyatt's "FIND Experiences," launched in 2022, now offers over 500 global experiences in 55 locations, focusing on personal wellbeing. These experiences range from cultural activities like canoe trips in Maui to practical skills like building a fire in the Berkshires.

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Furthermore, the news source also stated that the World of Hyatt loyalty program has been expanded, allowing members more choices and rewards, including points for free nights, suite upgrades, and wellbeing experiences. Members can also share their benefits with loved ones through the Guest of Honor program.

As part of its growth strategy, Hyatt is expanding its global collection with over 35 new luxury properties. The acquisition of Mr & Mrs Smith also broadens Hyatt's reach, offering access to boutique and luxury hotels in regions previously without Hyatt properties. This expansion reflects Hyatt's commitment to providing diverse and enriching travel experiences to its guests and members.

Hyatt Launches New Secrets Tides Resort in Punta Cana

Hyatt Hotels Corporation recently opened Secrets Tides Punta Cana, a new resort in the Dominican Republic. This adults-only resort is part of Hyatt's Inclusive Collection, adding to their growing Caribbean offerings. Hyatt now boasts 17 resorts in the region, with more expected by the end of 2024.

Secrets Tides Punta Cana, located in Uvero Alto, features Dominican architecture and design. It provides a romantic setting with its palm-lined beach and clear Caribbean waters. The resort has 688 rooms, each with its own balcony or terrace. Guests can enjoy unlimited luxury, including 24-hour room service and premium amenities.

Hyatt's new resort offers a variety of dining options. As mentioned in another report from Breaking Travel News, nine restaurants serve local and international dishes, and guests can also enjoy room service anytime. Private dinners at exclusive spots around the resort are available for a special treat.

The resort includes three pools, two hot tubs, and a spa offering hydrotherapy and relaxing treatments. Guests can take advantage of a promotion saving up to 40% on stays through Dec. 20 if booked by March 26. Hyatt's expansion in the Dominican Republic emphasizes its commitment to providing luxurious vacation experiences.

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