Subscribe Now

travelers today

Home » Leisure

Baby Boomers And Millennials Disagree When Planning Travel

Travelers Today       By    Staff Reporter

Updated: Aug 11, 2020 10:16 AM EDT

Text Size: A A A

Boomers traveling

(Photo: Adobe)

Summary

  • Boomers take quite a different approach to Millennials when it comes to planning a vacation.

  • For example, Baby Boomers are much less price-sensitive than younger generations, so they rarely change their travel plans to get a better deal. 

  • On the other hand, pricing is the most important thing for most Millennials, so they are easily swayed by special deals even if it means changing the dates or destinations. 

  • Most of these differences stem from the fact Boomers are, on average, much better off than Millennials, so they are in the enviable position of not being particularly price sensitive.

  • However, not all of the differences in their travel planning habits are due to this - some of the differences are simply due to older travelers having different priorities and tastes. 

Different generations in the United States have different consumer spending habits, and, as it turns out, there's a noticeable difference in their recreational travel preferences as well. 

This difference is especially clear to see when comparing Baby Boomers to Millennials. For instance, the former much prefer cruises when compared to their younger counterparts. 

Another important difference is the factors each generation considers and prioritizes when planning their vacations. For example, Millennials center their travel plans around their budget, which is often quite limited, especially when compared to Boomers. 

This means deals can influence their vacation decisions to certain locations (or altering their vacation to different dates). In contrast, Boomers usually end up going to the place they had in mind as they are less price sensitive.

Furthermore, less budget-conscious Baby Boomers are typically willing to spend more on hotels than all other generations. They also tend to have much longer vacations than Millennials (the average Boomer vacation is just under two weeks long.)

What's Behind These Differences?

Ultimately, in most cases, the different preferences and spending habits between Boomers and Millennials when it comes to travel stem from the vast difference in wealth between the two groups. 

Baby Boomers, who control around 60 percent of the US's wealth, have considerably more money to spend on recreational activities than Millennials - and this is why they can prioritize things other than cost when planning their vacations. 

Some of the other differences, such as Boomers' love for cruises, are simply due to older people having different tastes and preferences to younger generations. However, there are many Millennials who also find cruise vacations appealing. 

However, such vacations are expensive and out of budget for most Millennials. 

COVID-19 Impacts Vacation Plans

The ongoing COVID-19 pandemic has caused unprecedented disruption to the travel and aviation industries, and although many popular tourist destinations have now reopened, the pandemic is still impacting travel plans indirectly. 

Many Baby Boomers who once made cruises an annual tradition are reconsidering plans in light of COVID-19. This will likely have a serious impact on cruise lines when restrictions are lifted.

Over half of Americans are planning on staying close to home for their next vacation, according to a recent National Recreation and Park Association (NRPA) poll. Specifically, 61 percent of Millennials surveyed said they will stay close to home, while 48 percent of Boomers said they would do the same.

"With local parks and recreation, families and individuals don't have to look far to find fun, safe and affordable summertime activities close to home, even during the COVID-19 pandemic," said Kevin Roth spokesman for the NRPA. 

Continuing, he said, "We encourage everyone to explore the innovative ways their local parks and recreation is addressing COVID-19, and how they can safely participate in the activities they enjoy during the pandemic."

A Quick Summary

  • Boomers take quite a different approach to Millennials when it comes to planning a vacation.

  • For example, Baby Boomers are much less price-sensitive than younger generations, so they rarely change their travel plans to get a better deal. 

  • On the other hand, pricing is the most important thing for most Millennials, so they are easily swayed by special deals even if it means changing the dates or destinations. 

  • Most of these differences stem from the fact Boomers are, on average, much better off than Millennials, so they are in the enviable position of not being particularly price sensitive.

  • However, not all of the differences in their travel planning habits are due to this - some of the differences are simply due to older travelers having different priorities and tastes. 

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Hotels.com Loved By Guests Awards 2018

© 2021 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Most Popular

How to Make an Old Car Feel Like New Again

How to Make an Old Car Feel Like New Again

Those who enjoy long road trips put a lot of stock in the

6 Tips for Planning the Perfect African Safari Trip

6 Tips for Planning the Perfect African Safari Trip

For the perfect safari trip, plan in advance, pac

Must-See Places That Makes US a Tourist Paradise

Must-See Places That Makes US a Tourist Paradise

The United States of America is a popular tourist de

Breathtaking Places to Travel Before you Die

Breathtaking Places to Travel Before you Die

A life well-traveled is a life well-lived, for memories

13 Ancient Egyptian Symbols and Their Meanings

13 Ancient Egyptian Symbols and Their Meanings

There are various historically significant Egyptian sy

Air Travel Tips for the Self Employed

Air Travel Tips for the Self Employed

2020 was the year that the COVI-19 pandemic impacted the world'

Common Travel Document Mistakes and How To Avoid Them

Common Travel Document Mistakes and How To Avoid Them

Traveling is fun, but not when your documents a

Supplements for Vegan Moms Who Love to Travel

Supplements for Vegan Moms Who Love to Travel

It's probably safe to say that we all want to stay safe

6 Things to Do in Pigeon Forge

6 Things to Do in Pigeon Forge

Who doesn't enjoy trekking through lush green forests, inhaling fresh

Six Exotic American Family Vacation Destinations

Six Exotic American Family Vacation Destinations

America has so much to offer in terms of travel dest

How to Apply for a Canadian Tourist Visa

How to Apply for a Canadian Tourist Visa

Canada’s borders are expected to open on May 21! Find out

How To Help Your Dog Overcome Fear Of Flying

How To Help Your Dog Overcome Fear Of Flying

Travelling with your dog not only strengthens the trust

The 5 Safest Cars to Take Across the Country

The 5 Safest Cars to Take Across the Country

These days, the only traveling we can look forward to is

The 6 Best Places to Travel on a Motorcycle

The 6 Best Places to Travel on a Motorcycle

Motorcycles, while fun and exhilarating to ride, are noto

Why You Should Get Travel Insurance Before Your Next Vacation

Why You Should Get Travel Insurance Before Your Next Vacation

Taking a break from your day-to-day lif

How to Travel while Practicing Social Distancing

How to Travel while Practicing Social Distancing

Chances are you’ve been affected by the COVID-19 p

Will I need an approved ETIAS to travel to France?

Will I need an approved ETIAS to travel to France?

France is known for its beautiful culture and natu

8 Tips to Stay Healthy While Traveling

8 Tips to Stay Healthy While Traveling

Studies show that travel can improve our health. These benefit

A Guide to Packing Fashionably in One Suitcase

A Guide to Packing Fashionably in One Suitcase

One of the biggest problems with vacations and traveli

9 Offline Games To Play During Long Flights

9 Offline Games To Play During Long Flights

Long flights can be boring in most cases, but we know the

Why You Should Head to the U.S. East Coast

Why You Should Head to the U.S. East Coast

From coast to coast America has incredible towns and beaut

Best Places to Visit in Denver While Driving Around

Best Places to Visit in Denver While Driving Around

Denver's outdoorsy vibe is best experienced on a

Top Tourist Attractions in Seattle: Parking Options

Top Tourist Attractions in Seattle: Parking Options

From its breathtaking natural attractions to the

travelers today

© 2021 TRAVELERS TODAY All rights reserved.

Subscribe to our newsletter
Real Time Analytics