Subscribe Now

travelers today

Home » Travel Intel

Brexit Calculator Entices Travelers To Fly To London On A Bargain

Travelers Today       By    Chiqui Guyjoco

Updated: Apr 13, 2017 06:06 AM EDT

Text Size: A A A

Close

Brexit doesn't have to be all that bad. At least that's how Virgin Atlantic has put it when it unrolled "The Bright Side of Brexit" campaign and introduced a unique calculator that will prove the airline's point.

The British airline introduced the Brexit Calculator as a result of seeing that "bright side." In its 60-second ad, Virgin Atlantic has flipped the dark financial consequences of last year's referendum into an opportunity to pounce on. It's when the British pound is taking a pounding at a 31 year low, the airline's head of marketing Jenna Lloyd told US Campaign, "which makes it a fabulous time for Americans to visit."  

Virgin Atlantic's Figliulo&Partners developed the Brexit Calculator to illustrate how travelers visiting London can reap up savings like in no other time in recent history. The calculator computed the savings based on the pre and post-Brexit prices and showed how popular tourist attractions have become a bargain. To cite samples, tourists can now rack up $510 savings for getting an authentic English bulldog, $572 savings for a private box at the Opera or $657 for a watching a West End musical.

Virgin Atlantic has plenty at stake on the fallen pound which is why it's hoping to entice not just Americans but also travelers from Dubai, Shanghai, Hong Kong and Delhi when they introduce the Brexit Calculator in these areas mid-April. After initially setting its targets on tri-state business travelers, the British airline recently opened routes from New York, San Francisco and Boston to Manchester as well as Seattle to London. Manchester airport has seen a boost of passenger growth in the past year.

Two weeks after UK Prime Minister Theresa May triggered article 50, the pound has continued to fall. According to The Guardian, official figures indicate inflation at a three-year high at 2.3 percent in February and expected to climb even higher while the general workforce is expected to suffer shrinking real pay. If it does boost tourism, Brexit Calculator can soften the blow of Brexit.

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Hotels.com Loved By Guests Awards 2018

Tags
Brexit , Brexit Calculator , london , London Travel , london flights , virgin atlantic , virgin atlantic uk , uk , uk tourism , UK Travel
© 2018 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Most Popular

stewardess

12 companies that will pay you to travel the world

You've been bit by the travel bug. But you don't h

hotel room

How to get the best hotel room

It happens to just about everyone. You make a hotel reservation sight

Traveling Couple

Five Packing Tips for the Traveling Couple

If you've traveled anywhere with your significant other, t

hotel window

Why more consolidation is on the cards for hotels

Today's hotel operators are increasingly looking to

travelers today

© 2018 TRAVELERS TODAY All rights reserved.

Subscribe to our newsletter
Real Time Analytics