Subscribe Now

travelers today

Home » Travel Intel

Brexit Calculator Entices Travelers To Fly To London On A Bargain

Travelers Today       By    Chiqui Guyjoco

Updated: Apr 13, 2017 06:06 AM EDT

Text Size: A A A

Brexit doesn't have to be all that bad. At least that's how Virgin Atlantic has put it when it unrolled "The Bright Side of Brexit" campaign and introduced a unique calculator that will prove the airline's point.

The British airline introduced the Brexit Calculator as a result of seeing that "bright side." In its 60-second ad, Virgin Atlantic has flipped the dark financial consequences of last year's referendum into an opportunity to pounce on. It's when the British pound is taking a pounding at a 31 year low, the airline's head of marketing Jenna Lloyd told US Campaign, "which makes it a fabulous time for Americans to visit."  

Virgin Atlantic's Figliulo&Partners developed the Brexit Calculator to illustrate how travelers visiting London can reap up savings like in no other time in recent history. The calculator computed the savings based on the pre and post-Brexit prices and showed how popular tourist attractions have become a bargain. To cite samples, tourists can now rack up $510 savings for getting an authentic English bulldog, $572 savings for a private box at the Opera or $657 for a watching a West End musical.

Virgin Atlantic has plenty at stake on the fallen pound which is why it's hoping to entice not just Americans but also travelers from Dubai, Shanghai, Hong Kong and Delhi when they introduce the Brexit Calculator in these areas mid-April. After initially setting its targets on tri-state business travelers, the British airline recently opened routes from New York, San Francisco and Boston to Manchester as well as Seattle to London. Manchester airport has seen a boost of passenger growth in the past year.

Two weeks after UK Prime Minister Theresa May triggered article 50, the pound has continued to fall. According to The Guardian, official figures indicate inflation at a three-year high at 2.3 percent in February and expected to climb even higher while the general workforce is expected to suffer shrinking real pay. If it does boost tourism, Brexit Calculator can soften the blow of Brexit.

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Hotels.com Loved By Guests Awards 2018

Tags
Brexit , Brexit Calculator , london , London Travel , london flights , virgin atlantic , virgin atlantic uk , uk , uk tourism , UK Travel
© 2023 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Most Popular

6 Tips For Traveling With Young Children

6 Tips For Traveling With Young Children

Planning for a trip takes some time, even if it's just you g

How Traveling Can Make You Happy

How Traveling Can Make You Happy

If you have never traveled before but are thinking of doing so then

Scottish Islands: The Best Places to Reside!

Scottish Islands: The Best Places to Reside!

So there are a few islands that can be found off the Sco

How to Plan a Multi-Destination Honeymoon During COVID

How to Plan a Multi-Destination Honeymoon During COVID

You need to know how to plan appropriately and

7 Tips for Amazing Campus Visits

7 Tips for Amazing Campus Visits

A campus visit's significance could not be overstated. After all, fo

4 Tips For Curating The Perfect Gallery Wall

4 Tips For Curating The Perfect Gallery Wall

Having a gallery wall brings plenty of benefits to your

Water Travel Options That Don’t Involve a Cruise

Water Travel Options That Don’t Involve a Cruise

There is something equally relaxing and invigorati

Photo by Erik Odiin on Unsplash

Things That Will Help Cost-Conscious Vacationers Save Money

There are several ways you can significan

Photo by Mikhail Nilov from Pexels

How to Make Vet Visits Affordable in 2022

If the situation is minor, you might be lucky and get away

Photo by Tim Samuel from Pexels

Know Your Florida Driving Rules

There is so much to do in the region, but we want to focus on some of

Photo by Ging Ang from Pexels

Holidaying in your own Country: Try these Fun Trips!

Many countries are opening their borders, but if

Photo by Jessica Lewis Creative from Pexels

The Best Tech Tools for Expats

Here’s a quick look at most versatile tech tools for expats on the m

Photo by Tobi from Pexels

How to Turn a Road Trip Into A Luxury Adventure

But a road trip doesn’t have to mean living on the

Australian Citizenship Test: Everything You Need to Know

Australian Citizenship Test: Everything You Need to Know

Do you want to become a citizen of Australia

Hair transplant Istanbul: Why is it so popular?

Hair Transplant Istanbul: Why is it so Popular?

Getting a hair transplant in Istanbul is affordable i

What’s Going on with Rental Cars Right Now?

What’s Going on with Rental Cars Right Now?

They are incredibly expensive, and they’re also in sh

Role of Professional companies in International Trade

Role of Professional companies in International Trade

International trade holds great importance in a

The 5 Best Wines from Germany

The 5 Best Wines from Germany

Riesling is Germany’s best-known wine, but the country makes other fi

Here's Why You Should Go Camping On Weekends

Here's Why You Should Go Camping On Weekends

There is nothing like the great outdoors –– natureâ€

The Best Tote Bags To Travel With in 2022

The Best Tote Bags To Travel With in 2022

Who knew you could pack your entire life away into one litt

7 Captivating Attractions for Kids in San Diego

7 Captivating Attractions for Kids in San Diego

San Diego is a magnificent place, and it would not be

travelers today

© 2023 TRAVELERS TODAY All rights reserved.

Subscribe to our newsletter
Real Time Analytics