Subscribe Now

travelers today

Home » News

Cathay Pacific Introduces World’s First In-Flight Beer

Travelers Today       By    Glory Moralidad

Updated: Feb 24, 2017 04:30 AM EST

Text Size: A A A

Being in an airplane 35,000 ft above the ground can alter travelers' taste buds. Therefore, a well-made brew is needed to challenge the issue. Now, Cathay Pacific Airways, Hong Kong Beer Company, and McCann Worldgroup have teamed up to create the world's first in-flight beer.

The beer known as Betsy was named after Cathay Pacific's first aircraft - the Douglas DC-3 which flew during the 1940s and 1950s. Advancement in technology has led the brewery to craft a beer with aviation science and traditional brewing techniques to create a drink that tastes superbly up in the air.

General Manager and Marketing at Cathay Pacific Airways Julian Lyden said in a press release that they want passengers to experience something memorable for the first time. "Betsy beer is a great example of this. A beautifully crafted product designed purely with the traveler, and beer lover, in mind," she said.

And since Betsy is a wheat beer, passengers will get to taste less bitterness in the drink. HK Beer Company made the brew to increase its carbonation of more than 10 percent so that it can enhance the receptors on the tongue.

And for all of its worth, the world's first in-flight beer has Vitamin B because it's considered as an unfiltered brew. Some of the ingredients of Betsy include dragon eye fruit and New Territories honey from Hong Kong and Fuggle hops from Kent, UK.

At the moment, the beer is only available for first and business class passengers of Cathay Pacific. They'll need to wait five days more for the beer to roll out in all aircraft with flights between Hong Kong and the UK.

However, the Betsy beer can also be availed in Hong Kong and London Heathrow airport lounges. Some restaurants in Hong Kong like Mr. and Mrs. Fox, Cafe Gray Deluxe, Plat du Jour, Public, Sugar and The Continental are selling the beer by March.

See Now: The U.S. had the highest number of Most Wanted properties, dominating the Hotels.com Loved By Guests Awards 2018

Tags
beer travel, cathay pacific, cathay pacific airways, cathay pacific new service, Airplane, airlines, airports
© 2022 Traverlers Today, All rights reserved. Do not reproduce without permission.
Join Our Conversation

Subscribe to our newsletter

Receive the latest travel news, reviews, and more..

Most Popular

6 Tips For Traveling With Young Children

6 Tips For Traveling With Young Children

Planning for a trip takes some time, even if it's just you g

How Traveling Can Make You Happy

How Traveling Can Make You Happy

If you have never traveled before but are thinking of doing so then

Scottish Islands: The Best Places to Reside!

Scottish Islands: The Best Places to Reside!

So there are a few islands that can be found off the Sco

How to Plan a Multi-Destination Honeymoon During COVID

How to Plan a Multi-Destination Honeymoon During COVID

You need to know how to plan appropriately and

7 Tips for Amazing Campus Visits

7 Tips for Amazing Campus Visits

A campus visit's significance could not be overstated. After all, fo

4 Tips For Curating The Perfect Gallery Wall

4 Tips For Curating The Perfect Gallery Wall

Having a gallery wall brings plenty of benefits to your

Water Travel Options That Don’t Involve a Cruise

Water Travel Options That Don’t Involve a Cruise

There is something equally relaxing and invigorati

Photo by Erik Odiin on Unsplash

Things That Will Help Cost-Conscious Vacationers Save Money

There are several ways you can significan

Photo by Mikhail Nilov from Pexels

How to Make Vet Visits Affordable in 2022

If the situation is minor, you might be lucky and get away

Photo by Tim Samuel from Pexels

Know Your Florida Driving Rules

There is so much to do in the region, but we want to focus on some of

Photo by Ging Ang from Pexels

Holidaying in your own Country: Try these Fun Trips!

Many countries are opening their borders, but if

Photo by Jessica Lewis Creative from Pexels

The Best Tech Tools for Expats

Here’s a quick look at most versatile tech tools for expats on the m

Photo by Tobi from Pexels

How to Turn a Road Trip Into A Luxury Adventure

But a road trip doesn’t have to mean living on the

Australian Citizenship Test: Everything You Need to Know

Australian Citizenship Test: Everything You Need to Know

Do you want to become a citizen of Australia

Hair transplant Istanbul: Why is it so popular?

Hair Transplant Istanbul: Why is it so Popular?

Getting a hair transplant in Istanbul is affordable i

What’s Going on with Rental Cars Right Now?

What’s Going on with Rental Cars Right Now?

They are incredibly expensive, and they’re also in sh

Role of Professional companies in International Trade

Role of Professional companies in International Trade

International trade holds great importance in a

The 5 Best Wines from Germany

The 5 Best Wines from Germany

Riesling is Germany’s best-known wine, but the country makes other fi

Here's Why You Should Go Camping On Weekends

Here's Why You Should Go Camping On Weekends

There is nothing like the great outdoors –– nature

The Best Tote Bags To Travel With in 2022

The Best Tote Bags To Travel With in 2022

Who knew you could pack your entire life away into one litt

7 Captivating Attractions for Kids in San Diego

7 Captivating Attractions for Kids in San Diego

San Diego is a magnificent place, and it would not be

travelers today

© 2022 TRAVELERS TODAY All rights reserved.

Subscribe to our newsletter
Real Time Analytics