As Samsung launched the Galaxy Note in 2011, they changed the gameplay for most leading competitors. Since this is the first big-screen smartphone it has grown to become the second most important Samsung product behind the S series. Saying that that the Note series is important to the company is an understatement.
Early this September, the newest Galaxy Note 7 was reported to be spontaneously catching fire. The Galaxy Note 7 phones are said to have to have a high propensity of batteries failing which leads to triggering a chemical reaction to cause explosions.
Samsung halted the shipment and sales of the Note 7 and advised the customers who already bought the smartphone to either get a refund or exchange their unit. Unfortunately, the odds did not favor Samsung as the replacement units were also catching fire as well. As a result, Samsung officially announced last October 13 to recall all Note 7 units as well as the replacement units.
It's safe to say that Samsung is facing a hard time right now to recover from the misfortunes. Some Samsung users are now shifting to other brands since they don't trust the company anymore.
On a brighter note, things aren't all getting worse for the company. We have to consider that Samsung's Note 7 is only one of their premium smartphones. According to the company, their newest units in their S, namely the S7 and S7 Edge, are selling well. This resulted in an increase in the production of the Galaxy S series phones.
The hardest obstacle that the company is yet to overcome is the public's perception of the company. According to Yahoo!, in a survey conducted by the IDC research on the impact of the Note 7 recall to the Samsung brand, Anthony Scarsella, the research manager for Mobile Phones said:
"The Note 7 recall along with all its repercussions, represents a significant event in the world of consumer electronics," he continued, "Although the recall may have an adverse impact on the brand in the short-term, the truth is that Samsung remains the clear market leader in the worldwide smartphone market. Moving forward, Samsung will need to put the Note 7 to rest as quickly as possible and focus all efforts on producing a stellar Galaxy S8 come next spring. If successful, consumers will quickly forget the Note 7 fiasco if the upcoming S8 can deliver on all fronts."
The odds might not be in favor for Samsung right now, but we surely will be expecting a comeback for the coming months.