Air New Zealand recently launched a campaign targeted to Australians who wish to go on long-haul flights to the United States, Canada, and South America. Through the campaign, they hope travellers will see New Zealand as a transit hub rather than just a domestic destination. The airline aims to boost their market share among Australian long-haul travellers.

Stuff New Zealand got a hold of Air New Zealand's CEO, Christopher Luxon. While there have been a good number of travellers who have availed of their long-haul flights, six out of ten don't know that their airline offers such flights.

Air New Zealand currently offers long-haul flights from Auckland to Los Angeles, Houston, Buenos Aires, Vancouver, and Honolulu. The flights are ideal since it cuts significant travel time for those traveling to these countries compared to flights from Australia.

Another perk of going on long-haul flights from NZ is that they won't have to go through customs and other tedious procedures. All they have to do is check in and get on their flight.

The campaign could not have come at a better time, as there has been a surge in Australia travellers looking into travelling to the United States. The US is now the third most visited country after New Zealand and Indonesia.

According to Traveller, the airline will be launching a seat sale this weekend for flights to the United States, and the rates will be from $999. The sale will have a limited run of only two days.

Air New Zealand is also offering a limited 50% discount for those who wish to upgrade their seats to a Skycouch, which is a flatbed allowing passengers to lie down comfortably even if they're seated in the economy class area. This innovation is a first in the world.

The Kiwi airline has been hailed the best airline in the world for three years in a row. This campaign will definitely be of good help for Australian travellers who wish to go on long-haul flights without the hassle.

Here's their launching advertisement: